betterretailing.com
Free website and domain report on betterretailing.com
Last Updated: 1st September, 2023 Update Now
Overview
Snoop Summary for betterretailing.com
This is a free and comprehensive report about betterretailing.com. The domain betterretailing.com is currently hosted on a server located in London, England in United Kingdom with the IP address 35.176.243.14, where the local currency is GBP and English is the local language. Our records indicate that betterretailing.com is owned/operated by Newtrade Publishing. Betterretailing.com has the potential to be earning an estimated $4 USD per day from advertising revenue. If betterretailing.com was to be sold it would possibly be worth $2,650 USD (based on the daily revenue potential of the website over a 24 month period). Betterretailing.com receives an estimated 1,269 unique visitors every day - a large amount of traffic! This report was last updated 1st September, 2023.
About betterretailing.com
| Site Preview: |   |
| Title: | Retail news, product news & advice for convenience retailers | Better Retailing |
| Description: | The comprehensive destination for all the latest independent retail news, product launches and industry insight to grow your store’s profits. |
| Keywords and Tags: | business |
| Related Terms: | product launches, product positioning and launches, store launches |
| Fav Icon: | |
| Age: | Over 15 years old |
| Domain Created: | 24th October, 2008 |
| Domain Updated: | 17th October, 2021 |
| Domain Expires: | 24th October, 2023 |
Review
Snoop Score
2/5
Valuation
$2,650 USD
Note: All valuation figures are estimates.
Popularity
Modest
Note: Popularity is estimated.
Rank, Reach and Authority
| Alexa Rank: | 668,766 |
| Alexa Reach: | 0.0001% |
| SEMrush Rank (US): | |
| SEMrush Authority Score: | |
| Moz Domain Authority: | 0 |
| Moz Page Authority: | 0 |
Rank By Country
| Country | Alexa Rank |
|---|---|
 United Kingdom | 31,446 |
Organic vs Paid (Google Ads)
Traffic
Visitors
| Daily Visitors: | 1,269 |
| Monthly Visitors: | 38,624 |
| Yearly Visitors: | 463,185 |
Note: All visitors figures are estimates.
Visitors By Country
| Country | Visitors (Unique) | Percentage |
|---|---|---|
| United Kingdom | Daily: 1,137 Monthly: 34,607 Yearly: 415,014 | 89.6% |
| Other | Daily: 132 Monthly: 4,017 Yearly: 48,171 | 10.4% |
Note: All visitors figures are estimates.
Revenue
Revenue
| Daily Revenue: | $4 USD |
| Monthly Revenue: | $110 USD |
| Yearly Revenue: | $1,320 USD |
Note: All revenue figures are estimates.
Revenue By Country
| Country | Revenue | Percentage |
|---|---|---|
| United Kingdom | Daily: $4 USD Monthly: $110 USD Yearly: $1,320 USD | 100% |
| Other | Daily: $0 USD Monthly: $0 USD Yearly: $0 USD | <0.1% |
Note: All revenue figures are estimates.
SEO
Backlinks Analysis (SEMrush)
Top New Follow Links
Top Ranking Keywords (US)
Domain Analysis
| Value | Length | |
|---|---|---|
| Domain: | betterretailing.com | 19 |
| Domain Name: | betterretailing | 15 |
| Extension (TLD): | com | 3 |
| Expiry Check: | |
Page Speed Analysis
| Average Load Time: | 1.37 seconds |
| Load Time Comparison: | Faster than 68% of sites |
PageSpeed Insights
Avg. (All Categories)
Performance
Accessibility
Best Practices
SEO
PWA
0–49 (Fail) 50–89 (Average) 90–100 (Pass) 
URL: https://www.betterretailing.com/
Updated: 1st September, 2023
3.14 seconds
First Contentful Paint (FCP)
0.00 seconds
First Input Delay (FID) Performance
Indicates how well the page is performing and highlights opportunities where performance may be improved for betterretailing.com. This includes details about optimizing page load times which can result in a better user experience.Metrics
Cumulative Layout Shift — 0.032 Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data
Other
Defer offscreen images — Potential savings of 3 KiB Time to Interactive can be slowed down by resources on the page. Betterretailing.com should consider lazy-loading offscreen and hidden images.
| URL | Resource Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://www.betterretailing.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/images/logo-cookieyes.svg | 2581 | 2581 |
Minify CSS Cascading Style Sheets (CSS) files can contribute to network payload sizes. Betterretailing.com should consider minifying CSS files.
Minify JavaScript — Potential savings of 19 KiB JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Betterretailing.com should consider minifying JS files.
| URL | Transfer Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://www.betterretailing.com/wp-content/plugins/intelly-countdown/assets/deps/moment/moment.js?v=2.0.8&ver=6.2.2 | 36814 | 16507 |
| https://www.betterretailing.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/js/cookie-law-info-public.js?ver=2.4.0 | 12552 | 2900 |
Enable text compression Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 270 ms It is advised to keep the server response time short for the main document, because all other requests depend on it.
| URL | Time Spent (Ms) |
|---|---|
| https://www.betterretailing.com/ | 274 |
Avoid multiple page redirects — Potential savings of 190 ms Redirects can cause additional delays before the page can begin loading. Betterretailing.com should avoid multiple or unnecessary page redirects.
| URL | Time Spent (Ms) |
|---|---|
| http://betterretailing.com/ | 190 |
| https://www.betterretailing.com/ | 0 |
Preload key requests Key requests can be preloaded by using '<link rel=preload>'. Betterretailing.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Remove duplicate modules in JavaScript bundles Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 13 KiB Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
| URL | Potential Savings (Bytes) |
|---|---|
| https://stats.wp.com/w.js?ver=202335 | 13112 |
| https://www.betterretailing.com/wp-includes/js/dist/vendor/wp-polyfill-inert.min.js?ver=3.1.2 | 61 |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/js/vendor.js?ver=31b9383a747c91385e0e4b80d7a87f3e | 48 |
Preload Largest Contentful Paint image If the LCP element is dynamically added to the page, you should preload the image in order to improve LCP. about preloading LCP elements.
Avoid chaining critical requests — 56 chains found Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Betterretailing.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Lazy load third-party resources with facades Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 3,210 ms The element which was identified as the Largest Contentful Paint.
Avoid large layout shifts — 5 elements found Below is a list of all DOM elements that contribute to the CLS of the page.
| Element | CLS Contribution |
|---|---|
| 0.011972640585797 | |
| 0.0059863202928986 | |
| 0.0053190322763461 | |
| 0.0041049053437019 | |
| 0.0031965685648524 |
Uses passive listeners to improve scrolling performance Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()` Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 9 long tasks found Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
| URL | Start Time (Ms) | Duration (Ms) |
|---|---|---|
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 5026.5 | 558 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 4784.5 | 242 |
| https://code.jquery.com/jquery-3.6.0.min.js | 3592.5 | 120 |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/js/manifest.js?ver=a8af708a9cb9b3710769546b6163a268 | 3407.5 | 79 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 4537.5 | 74 |
| https://js.hsforms.net/forms/embed/v2.js | 2521 | 72 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 4636.5 | 60 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 4725.5 | 59 |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/js/app.js?ver=b124bde57ce5cef9c8f5c383809e7a4d | 3486.5 | 57 |
Avoid non-composited animations — 1 animated element found It is recommended to avoid non-composited animations which are often janky and increase CLS.
| Element | Name |
|---|---|
Image elements have explicit `width` and `height` Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
Has a `<meta name="viewport">` tag with `width` or `initial-scale` It is advised to use a '<meta name="viewport">' tag for the optimization of betterretailing.com on mobile screens.
Budgets
Performance budget It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget It is advised to set a timing budget to monitor the performance of your site.
Audits
Network Requests Below is a list of network requests that were made during page load.
| URL | Protocol | Network Request Time (Ms) | Network End Time (Ms) | Transfer Size (Bytes) | Resource Size (Bytes) | Status Code | MIME Type | Resource Type |
|---|---|---|---|---|---|---|---|---|
| http://betterretailing.com/ | http/1.1 | 1.1079998016357 | 300.88199996948 | 406 | 0 | 301 | text/html | |
| https://www.betterretailing.com/ | h2 | 301.60600090027 | 1005.4189996719 | 26469 | 173123 | 200 | text/html | Document |
| https://www.betterretailing.com/wp-includes/css/dist/block-library/style.min.css?ver=6.2.2 | h2 | 1016.7600002289 | 1705.420999527 | 13068 | 97517 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/wc-blocks-vendors-style.css?ver=10.4.6 | h2 | 1016.9289999008 | 1700.4960002899 | 2437 | 10435 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/wc-blocks-style.css?ver=10.4.6 | h2 | 1017.2070007324 | 1723.3220005035 | 28397 | 268756 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-includes/css/classic-themes.min.css?ver=6.2.2 | h2 | 1017.5949993134 | 1207.625 | 686 | 291 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/cas-custom-sizes/?ver=1.5.1 | h2 | 1018.0489997864 | 3450.9630002975 | 1086 | 3026 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=5.7.7 | h2 | 1018.3870000839 | 1571.2150001526 | 1478 | 2859 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-includes/css/dashicons.min.css?ver=6.2.2 | h2 | 1018.6750001907 | 1191.1770000458 | 36143 | 59016 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/post-views-counter/css/frontend.min.css?ver=1.3.13 | h2 | 1019.0249996185 | 1568.4679994583 | 635 | 215 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.4.0 | h2 | 1019.3219995499 | 1562.7119998932 | 1722 | 3967 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-gdpr.css?ver=2.4.0 | h2 | 1019.7100000381 | 1701.5340003967 | 5083 | 22265 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/assets/css/woocommerce.css?ver=7.9.0 | h2 | 1020.0910005569 | 1707.3670005798 | 9758 | 74669 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/wp-polls/polls-css.css?ver=2.77.1 | h2 | 1020.4270000458 | 1564.3950004578 | 1198 | 2708 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/app.css?ver=81958f2464b3aac45ea67757060b8a0a | h2 | 1020.6519994736 | 1703.2720003128 | 14009 | 80908 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/accordion.css?ver=1fc24027765411dc01d33f799e298c88 | h2 | 1021.3999996185 | 1567.0620002747 | 905 | 1018 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/account-management-links.css?ver=3a487a7c55c99e971a5efb7b033be2b0 | h2 | 1021.6929998398 | 1562.0560007095 | 854 | 997 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/br-container.css?ver=119e9bd18d96eafe9f2dff4a0092ca1e | h2 | 1022.0399999619 | 1565.5089998245 | 555 | 74 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/breaking-banner.css?ver=5a24b1cb1c2808dc01a41cfa3067e726 | h2 | 1022.2560005188 | 1701.9419994354 | 903 | 1035 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/carousel.css?ver=1ff96e731c881e601a8dae4557c4a5eb | h2 | 1022.5850000381 | 1570.873000145 | 567 | 101 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/event-speakers.css?ver=d68d5a04c75392ddd463cba8751ffc1c | h2 | 1022.8400001526 | 1702.3120002747 | 901 | 1021 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/highlighted-links.css?ver=87d8704dbbe8c332a92b9b9e37c98fe0 | h2 | 1023.0760002136 | 1568.1879997253 | 997 | 1386 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/highlights.css?ver=78275c7f4416913e4b38644beed197e0 | h2 | 1023.2880001068 | 1191.6920003891 | 851 | 1123 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/latest-posts.css?ver=04c2fabe739aae9db2fb3ffc6f35e857 | h2 | 1023.6710004807 | 1570.0570001602 | 1286 | 3447 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/logo-gallery.css?ver=db2aeb4fb8648a4b8fc8ed52df36e677 | h2 | 1023.892999649 | 1562.9279994965 | 687 | 448 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/memberships.css?ver=12caa0fd0e2168a4f867964c7f7c30cb | h2 | 1024.1219997406 | 1702.6169996262 | 1034 | 1846 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/posts-grid.css?ver=417cabc7cce0fb8aaad6c0acef70d051 | h2 | 1024.5410003662 | 1567.6630001068 | 923 | 1540 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/testimonials.css?ver=ef6276724825f1aad2001130aaad6def | h2 | 1024.7750005722 | 1716.5719995499 | 849 | 858 | 200 | text/css | Stylesheet |
| https://code.jquery.com/jquery-3.6.0.min.js | h2 | 1024.9870004654 | 1040.9239997864 | 31327 | 89501 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-includes/js/dist/vendor/wp-polyfill-inert.min.js?ver=3.1.2 | h2 | 1025.4300003052 | 1564.9589996338 | 2977 | 8171 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js?ver=0.13.11 | h2 | 1025.7670001984 | 1569.0529994965 | 2990 | 6607 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=3.15.0 | h2 | 1025.9109992981 | 1696.998000145 | 7001 | 17823 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-includes/js/dist/hooks.min.js?ver=4169d3cf8e8d95a3d6d5 | h2 | 1026.2860002518 | 1569.736000061 | 2153 | 4910 | 200 | application/javascript | Script |
| https://stats.wp.com/w.js?ver=202335 | h2 | 1026.5670003891 | 1057.1849994659 | 4557 | 10778 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/google-analytics-premium/assets/js/frontend-gtag.min.js?ver=8.17 | h2 | 1026.9460000992 | 1565.8059997559 | 3709 | 11613 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/intelly-countdown/assets/deps/moment/moment.js?v=2.0.8&ver=6.2.2 | h2 | 1027.2379999161 | 1847.6940002441 | 36814 | 174602 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/intelly-countdown/assets/js/icp.library.js?v=2.0.8&ver=6.2.2 | h2 | 1027.3559999466 | 1568.7250003815 | 3464 | 11290 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/js/cookie-law-info-public.js?ver=2.4.0 | h2 | 1027.6830005646 | 1698.8899993896 | 12552 | 50923 | 200 | application/javascript | Script |
| https://js.hsforms.net/forms/embed/v2.js | h2 | 1027.9340000153 | 1107.6290006638 | 169216 | 539005 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/images/logo-cookieyes.svg | h2 | 3496.0690002441 | 3633.6610002518 | 3003 | 2581 | 200 | image/svg+xml | Image |
| https://www.betterretailing.com/wp-content/plugins/jm-gdpr/assets/dist/css/jm-gdpr-cookie-banner.css?ver=02a362dd4da3a88f83d5a64c24f5cd4d | h2 | 1858.265999794 | 1997.7059993744 | 837 | 1088 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/data-tables-generator-by-supsystic/app/assets/js/dtgsnonce.js?ver=0.01 | h2 | 1999.4130001068 | 2137.9990005493 | 483 | 40 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=5.7.7 | h2 | 2139.8360004425 | 2278.1319999695 | 3476 | 10241 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/contact-form-7/includes/js/index.js?ver=5.7.7 | h2 | 2281.5240001678 | 2419.2230005264 | 4667 | 12943 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js?ver=2.7.0-wc.7.9.0 | h2 | 2422.126999855 | 2560.3780002594 | 3984 | 9502 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/assets/js/js-cookie/js.cookie.min.js?ver=2.1.4-wc.7.9.0 | h2 | 2562.6999998093 | 2698.7530002594 | 1473 | 1834 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js?ver=7.9.0 | h2 | 2700.8480005264 | 2838.2239999771 | 1284 | 2139 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/wp-polls/polls-js.js?ver=2.77.1 | h2 | 2840.5640001297 | 3007.607000351 | 1136 | 3242 | 200 | application/javascript | Script |
| https://code.jquery.com/jquery-migrate-3.3.2.min.js | h2 | 3010.3219995499 | 3022.5039997101 | 4615 | 11224 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/js/manifest.js?ver=a8af708a9cb9b3710769546b6163a268 | h2 | 3025.501999855 | 3163.4390001297 | 1222 | 1329 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/js/vendor.js?ver=31b9383a747c91385e0e4b80d7a87f3e | h2 | 3165.1879997253 | 3442.8479995728 | 36649 | 126272 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/js/app.js?ver=b124bde57ce5cef9c8f5c383809e7a4d | h2 | 3450.845000267 | 3625.3000001907 | 2597 | 5165 | 200 | application/javascript | Script |
| https://www.google.com/recaptcha/api.js?render=6Len1q8ZAAAAAMflHs3RU6-49-yobMNHpIuqsL_a&ver=3.0 | h2 | 3453.4919996262 | 3467.9539995193 | 1340 | 1256 | 200 | text/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/contact-form-7/modules/recaptcha/index.js?ver=5.7.7 | h2 | 3494.8629999161 | 3637.7189998627 | 997 | 999 | 200 | application/javascript | Script |
| https://cdn.onesignal.com/sdks/OneSignalSDK.js?ver=6.2.2 | h2 | 3496.9720001221 | 3530.2489995956 | 3664 | 9204 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/jm-gdpr/assets/dist/js/jm-gdpr-cookie-banner.js?ver=4f0a0a3bc8a96deec03ab030d6dc069f | h2 | 3495.0050001144 | 3700.095000267 | 728 | 305 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/assets/css/woocommerce-smallscreen.css?ver=7.9.0 | h2 | 3497.1899995804 | 3635.7019996643 | 1652 | 7043 | 200 | text/css | Stylesheet |
| https://pixel.wp.com/g.gif?x_stats-initial-visibility=visible&v=wpcom-no-pv&rand=0.33687580934057015 | h2 | 3497.0699996948 | 3533.9420003891 | 218 | 50 | 200 | image/gif | Image |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/img/fallback.svg | h2 | 3585.4460000992 | 3725.2100000381 | 20528 | 20104 | 200 | image/svg+xml | Image |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/fonts/RobotoCondensed/robotocondensed-bold.woff2 | h2 | 3601.9259996414 | 3771.3789997101 | 19836 | 19388 | 200 | application/font-woff2 | Font |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/fonts/Roboto/roboto-regular.woff2 | h2 | 3602.1800003052 | 3748.470000267 | 19784 | 19336 | 200 | application/font-woff2 | Font |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/fonts/RobotoCondensed/robotocondensed-regular.woff2 | h2 | 3602.4689998627 | 3739.6830005646 | 20116 | 19668 | 200 | application/font-woff2 | Font |
| https://static.betterretailing.com/wp-content/uploads/2023/04/03113554/logo.svg | h2 | 3654.0869998932 | 3710.986000061 | 9360 | 20084 | 200 | image/svg+xml | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/08/31094307/Waterstones-scaled-e1693471558630-645x363.jpeg | h2 | 3654.3990001678 | 3712.6840000153 | 156219 | 155710 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01123639/cacaolat-empire-bespoke-foods-315x177.jpg | h2 | 3654.8990001678 | 4267.892999649 | 16156 | 15660 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01121106/pepsi-max-mango-315x177.jpg | h2 | 3655.0190000534 | 4305.8690004349 | 16041 | 15545 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2019/06/01034727/scratchcards-2-768x345.jpg | h2 | 3655.6380004883 | 3728.892999649 | 45419 | 44911 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01114626/IAAgwilliamsOfEdington011-315x177.jpg | h2 | 3655.7909994125 | 4388.5419998169 | 49825 | 49329 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/08/31122542/MPU-4_1.gif | h2 | 3656.0679998398 | 5067.4180002213 | 1450986 | 1450489 | 200 | image/gif | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/06/13164047/How-to-deal-with-customer-complaints-post-office-counter-85x48.jpg | h2 | 3656.4530000687 | 3713.5850000381 | 3228 | 2721 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/08/23162101/SoSweet-85x48.jpg | h2 | 3656.6810007095 | 3702.6009998322 | 3183 | 2676 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2019/08/29105450/Plastic-packaging-300x194.jpg | h2 | 3657.2600002289 | 3736.9370002747 | 252271 | 251762 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/02/13154550/nisa-WSP-reduction-85x48.jpg | h2 | 3657.5830001831 | 3712.186000824 | 2903 | 2396 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/01/05160344/Illegal-disposable-vape-products-vaping-350x185.jpg | h2 | 3658.0279998779 | 3750.9409999847 | 18931 | 18424 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/06/13164047/How-to-deal-with-customer-complaints-post-office-counter-315x177.jpg | h2 | 3658.3169994354 | 3716.6099996567 | 22541 | 22033 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/02/03135031/LinkedIn-Post-15.jpg | h2 | 3658.7110004425 | 3741.7940006256 | 390716 | 390207 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/11/11143306/NEWTRADEwic0204-300x200.jpg | h2 | 3659.0219993591 | 3724.7789993286 | 38591 | 38083 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/06/19133206/Women-in-Convenience-315x177.jpg | h2 | 3659.232000351 | 3759.8070001602 | 14789 | 14281 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/01/12122140/NEWTRADEwic0004-315x177.jpg | h2 | 3659.5130004883 | 4303.3050003052 | 14900 | 14404 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/09/22161317/Halloween-sweets-confectionery-prices-300x200.jpg | h2 | 3659.8920001984 | 3711.5820007324 | 31219 | 30711 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/08/25141556/Screenshot-2023-08-25-at-14.14.57-315x177.jpg | h2 | 3660.1909999847 | 4409.1120004654 | 25326 | 24830 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/02/22101409/GettyImages-1344091183.jpg | h2 | 3660.5609998703 | 3746.6339998245 | 854723 | 854214 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/09/01144312/Ready-meal-readymeal-300x200.jpg | h2 | 3660.888999939 | 3711.8999996185 | 32211 | 31703 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/08/14163224/image-6-315x177.jpg | h2 | 3661.2790002823 | 4420.6280002594 | 41134 | 40638 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/04/21114612/Check-Your-Nuts-4-1-315x177.jpg | h2 | 3661.5549993515 | 4297.3120002747 | 18474 | 17978 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/05/24174344/Premier-Morley083-300x200.jpg | h2 | 3661.8310003281 | 3727.9219999313 | 40369 | 39862 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/10/18124648/IMG_3668-300x225.jpg | h2 | 3662.0780000687 | 4430.4239997864 | 23979 | 23483 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/10/17102949/IMG_3573-300x225.jpg | h2 | 3662.5859994888 | 3731.1739997864 | 27640 | 27132 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/10/04163056/IMG_3411-300x225.jpg | h2 | 3663.0130004883 | 3742.8140001297 | 23724 | 23216 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/09/27145809/IMG_3209-300x225.jpg | h2 | 3663.1929998398 | 3748.8519992828 | 27158 | 26650 | 200 | image/jpeg | Image |
| https://forms.hsforms.com/embed/v3/form/7740453/26418a54-97cc-4b60-a113-79dfa13c6814/json?hs_static_app=forms-embed&hs_static_app_version=1.3611&X-HubSpot-Static-App-Info=forms-embed-1.3611 | http/1.1 | 3681.5560007095 | 3819.5629997253 | 2562 | 4567 | 200 | application/json | XHR |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/fonts/Roboto/roboto-italic.woff2 | h2 | 3724.5869998932 | 3866.107000351 | 24008 | 23560 | 200 | application/font-woff2 | Font |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | h2 | 3990.5170001984 | 4001.9030008316 | 185908 | 461604 | 200 | text/javascript | Script |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/fonts/Roboto/roboto-bold.woff2 | h2 | 3995.7709999084 | 4133.8819999695 | 17804 | 17356 | 200 | application/font-woff2 | Font |
| https://cdn.onesignal.com/sdks/OneSignalPageSDKES6.js?v=151604 | h2 | 4097.0100002289 | 4132.8400001526 | 69854 | 290896 | 200 | application/javascript | Script |
| https://forms.hsforms.com/embed/v3/counters.gif?key=forms-embed-v2-DEFINITION_SUCCESS&count=1 | http/1.1 | 4216.8660001755 | 4334.4289999008 | 1016 | 35 | 200 | image/gif | Image |
| https://forms-na1.hsforms.com/embed/v3/counters.gif?key=forms-embed-v2-RENDER_SUCCESS&count=1 | http/1.1 | 4495.8489999771 | 4671.3410005569 | 1017 | 35 | 200 | image/gif | Image |
| https://www.google.com/recaptcha/api2/anchor?ar=1&k=6Len1q8ZAAAAAMflHs3RU6-49-yobMNHpIuqsL_a&co=aHR0cHM6Ly93d3cuYmV0dGVycmV0YWlsaW5nLmNvbTo0NDM.&hl=en&v=0hCdE87LyjzAkFO5Ff-v7Hj1&size=invisible&cb=15ju1qj4y172 | h2 | 4574.0510005951 | 4606.3339996338 | 32169 | 56123 | 200 | text/html | Document |
| https://onesignal.com/api/v1/sync/fef2b221-a8b2-489b-a058-472991373b00/web?callback=__jp0 | h2 | 4610.968000412 | 4841.1170005798 | 2374 | 3442 | 200 | text/javascript | Script |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/styles__ltr.css | h2 | 4641.7600002289 | 4651.0460004807 | 25411 | 56398 | 200 | text/css | Stylesheet |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | h2 | 4642.1379995346 | 4653.8140001297 | 185908 | 461604 | 200 | text/javascript | Script |
| https://www.gstatic.com/recaptcha/api2/logo_48.png | h2 | 4794.6479997635 | 4806.734000206 | 2985 | 2228 | 200 | image/png | Image |
| https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2 | h2 | 4795.6700000763 | 4799.7019996643 | 11560 | 10748 | 200 | font/woff2 | Font |
| https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2 | h2 | 4795.9470005035 | 4800.0910005569 | 11599 | 10788 | 200 | font/woff2 | Font |
| https://www.google.com/recaptcha/api2/webworker.js?hl=en&v=0hCdE87LyjzAkFO5Ff-v7Hj1 | h2 | 4814.1139993668 | 4821.3080005646 | 716 | 102 | 200 | text/javascript | Other |
| https://www.google.com/recaptcha/api2/reload?k=6Len1q8ZAAAAAMflHs3RU6-49-yobMNHpIuqsL_a | h2 | 6198.3979997635 | 6292.9149999619 | 19405 | 32785 | 200 | application/json | XHR |
| https://onesignal.com/sdks/OneSignalSDKStyles.css?v=2 | h2 | 6260.6059999466 | 6287.5799999237 | 9420 | 83677 | 200 | text/css | Stylesheet |
Network Round Trip Times — 200 ms High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
| URL | Time Spent (Ms) |
|---|---|
| https://www.betterretailing.com | 199.5 |
| https://js.hsforms.net | 8.5 |
| https://code.jquery.com | 0 |
| https://stats.wp.com | 0 |
| https://www.google.com | 0 |
| https://cdn.onesignal.com | 0 |
| https://pixel.wp.com | 0 |
| https://static.betterretailing.com | 0 |
| https://forms.hsforms.com | 0 |
| https://www.gstatic.com | 0 |
| https://forms-na1.hsforms.com | 0 |
| https://onesignal.com | 0 |
| https://fonts.gstatic.com | 0 |
Server Backend Latencies — 480 ms High server latencies indicate the server is overloaded or has a poor backend performance.
| URL | Time Spent (Ms) |
|---|---|
| https://www.betterretailing.com | 483 |
| https://onesignal.com | 123 |
| https://forms-na1.hsforms.com | 117 |
| https://forms.hsforms.com | 97 |
| https://static.betterretailing.com | 33.5 |
| https://pixel.wp.com | 30 |
| https://cdn.onesignal.com | 27.5 |
| https://stats.wp.com | 24 |
| https://js.hsforms.net | 18 |
| https://www.google.com | 16.5 |
| https://code.jquery.com | 9.5 |
| https://www.gstatic.com | 1 |
| https://fonts.gstatic.com | 1 |
Tasks Below is a list of the top-level main thread tasks that executed during page load.
| Start Time (Ms) | End Time (Ms) |
|---|---|
| 1008.541 | 32.688 |
| 1041.653 | 6.636 |
| 1724.341 | 9.533 |
| 3453.052 | 16.899 |
| 3470.734 | 24.342 |
| 3495.233 | 11.666 |
| 3506.961 | 71.616 |
| 3578.907 | 85.775 |
| 3666.723 | 14.749 |
| 3694.141 | 12.707 |
| 3707.828 | 27.285 |
| 3736.785 | 157.168 |
| 3894.028 | 56.833 |
| 3993.011 | 97.186 |
| 4091.471 | 6.204 |
| 4097.907 | 119.571 |
| 4217.648 | 40.546 |
| 4260.321 | 41.334 |
| 4301.666 | 12.268 |
| 4321.189 | 53.283 |
| 4374.729 | 94.111 |
| 4476.46 | 11.344 |
| 4490.24 | 5.263 |
| 4502.285 | 11.571 |
| 4513.966 | 67.053 |
| 4581.368 | 26.904 |
| 4608.444 | 11.508 |
| 4626.651 | 15.701 |
| 4695.73 | 29.023 |
| 4724.779 | 74.066 |
| 4798.867 | 7.89 |
| 4806.774 | 6.053 |
| 4813.798 | 28.602 |
| 4850.403 | 5.809 |
| 4859.937 | 11.12 |
| 4871.083 | 43.012 |
| 4914.276 | 60.336 |
| 4978.179 | 8.634 |
| 4986.827 | 29.305 |
| 5018.738 | 58.78 |
| 5081.588 | 484.398 |
| 5574.884 | 10.607 |
| 5585.641 | 557.789 |
| 6147.798 | 12.098 |
| 6172.381 | 26.294 |
| 6217.797 | 46.851 |
| 6299.118 | 37.77 |
| 6337.205 | 8.52 |
| 6345.738 | 18.332 |
| 6378.382 | 6.403 |
| 6412.628 | 5.133 |
| 6432.054 | 21.887 |
| 6479.54 | 6.003 |
| 6650.693 | 5.147 |
Script Treemap Data Provide as required, for treemap app.
Other
Eliminate render-blocking resources — Potential savings of 440 ms Resources, such as JavaScript and style sheets, can block the first paint of the page. Betterretailing.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
| URL | Transfer Size (Bytes) | Potential Savings (Ms) |
|---|---|---|
| https://www.betterretailing.com/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/wc-blocks-style.css?ver=10.4.6 | 28397 | 240 |
| https://www.betterretailing.com/wp-includes/css/dashicons.min.css?ver=6.2.2 | 36143 | 479 |
| https://code.jquery.com/jquery-3.6.0.min.js | 31327 | 290 |
| https://stats.wp.com/w.js?ver=202335 | 4557 | 224 |
| https://www.betterretailing.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/js/cookie-law-info-public.js?ver=2.4.0 | 12552 | 240 |
Properly size images — Potential savings of 2,607 KiB Images can slow down the page's load time. Betterretailing.com should consider serving more appropriate-sized images.
| URL | Resource Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://static.betterretailing.com/wp-content/uploads/2023/08/31122542/MPU-4_1.gif | 1450489 | 1087867 |
| https://static.betterretailing.com/wp-content/uploads/2023/02/22101409/GettyImages-1344091183.jpg | 854214 | 842685 |
| https://static.betterretailing.com/wp-content/uploads/2023/02/03135031/LinkedIn-Post-15.jpg | 390207 | 376108 |
| https://static.betterretailing.com/wp-content/uploads/2019/08/29105450/Plastic-packaging-300x194.jpg | 251762 | 250660 |
| https://static.betterretailing.com/wp-content/uploads/2019/06/01034727/scratchcards-2-768x345.jpg | 44911 | 38052 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/31094307/Waterstones-scaled-e1693471558630-645x363.jpeg | 155710 | 34832 |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01114626/IAAgwilliamsOfEdington011-315x177.jpg | 49329 | 13525 |
| https://static.betterretailing.com/wp-content/uploads/2022/05/24174344/Premier-Morley083-300x200.jpg | 39862 | 12976 |
| https://static.betterretailing.com/wp-content/uploads/2022/11/11143306/NEWTRADEwic0204-300x200.jpg | 38083 | 12397 |
Reduce unused CSS — Potential savings of 99 KiB Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Betterretailing.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
| URL | Transfer Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://www.betterretailing.com/wp-includes/css/dashicons.min.css?ver=6.2.2 | 36143 | 36143 |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/wc-blocks-style.css?ver=10.4.6 | 28397 | 28389 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/styles__ltr.css | 25411 | 23604 |
| https://www.betterretailing.com/wp-includes/css/dist/block-library/style.min.css?ver=6.2.2 | 13068 | 13054 |
Reduce unused JavaScript — Potential savings of 269 KiB It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
| URL | Transfer Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 185908 | 88557 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 185908 | 69557 |
| https://js.hsforms.net/forms/embed/v2.js | 169216 | 45554 |
| https://cdn.onesignal.com/sdks/OneSignalPageSDKES6.js?v=151604 | 69854 | 44308 |
| https://www.betterretailing.com/wp-content/plugins/intelly-countdown/assets/deps/moment/moment.js?v=2.0.8&ver=6.2.2 | 36814 | 27308 |
Efficiently encode images — Potential savings of 807 KiB Unoptimized images can consume more cellular data than what is necessary.
| URL | Resource Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://static.betterretailing.com/wp-content/uploads/2023/02/22101409/GettyImages-1344091183.jpg | 854214 | 564951 |
| https://static.betterretailing.com/wp-content/uploads/2023/02/03135031/LinkedIn-Post-15.jpg | 390207 | 80906 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/31094307/Waterstones-scaled-e1693471558630-645x363.jpeg | 155710 | 54292 |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01114626/IAAgwilliamsOfEdington011-315x177.jpg | 49329 | 26885 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/14163224/image-6-315x177.jpg | 40638 | 23702 |
| https://static.betterretailing.com/wp-content/uploads/2022/11/11143306/NEWTRADEwic0204-300x200.jpg | 38083 | 21444 |
| https://static.betterretailing.com/wp-content/uploads/2022/05/24174344/Premier-Morley083-300x200.jpg | 39862 | 16770 |
| https://static.betterretailing.com/wp-content/uploads/2022/09/01144312/Ready-meal-readymeal-300x200.jpg | 31703 | 14942 |
| https://static.betterretailing.com/wp-content/uploads/2022/09/22161317/Halloween-sweets-confectionery-prices-300x200.jpg | 30711 | 14417 |
| https://static.betterretailing.com/wp-content/uploads/2022/01/05160344/Illegal-disposable-vape-products-vaping-350x185.jpg | 18424 | 8504 |
Use video formats for animated content — Potential savings of 1,119 KiB Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
| URL | Resource Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://static.betterretailing.com/wp-content/uploads/2023/08/31122542/MPU-4_1.gif | 1450489 | 1145886 |
Avoid an excessive DOM size — 983 elements A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
| Statistic | Element | Value |
|---|---|---|
| Total DOM Elements | ||
| Maximum DOM Depth | ||
| Maximum Child Elements |
Reduce JavaScript execution time — 1.9 s JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
| URL | Total CPU Time (Ms) | Script Evaluation (Ms) | Script Parse (Ms) |
|---|---|---|---|
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 1451.318 | 1280.291 | 22.843 |
| https://www.betterretailing.com/ | 453.962 | 34.294 | 4.419 |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/js/app.js?ver=b124bde57ce5cef9c8f5c383809e7a4d | 261.349 | 32.765 | 0.137 |
| Unattributable | 189.414 | 19.43 | 0 |
| https://www.google.com/recaptcha/api2/anchor?ar=1&k=6Len1q8ZAAAAAMflHs3RU6-49-yobMNHpIuqsL_a&co=aHR0cHM6Ly93d3cuYmV0dGVycmV0YWlsaW5nLmNvbTo0NDM.&hl=en&v=0hCdE87LyjzAkFO5Ff-v7Hj1&size=invisible&cb=15ju1qj4y172 | 141.225 | 112.87 | 3.057 |
| https://js.hsforms.net/forms/embed/v2.js | 136.226 | 121.603 | 11.964 |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/js/vendor.js?ver=31b9383a747c91385e0e4b80d7a87f3e | 132.162 | 91.807 | 2.539 |
| https://cdn.onesignal.com/sdks/OneSignalPageSDKES6.js?v=151604 | 86.343 | 67.872 | 6.799 |
| https://code.jquery.com/jquery-3.6.0.min.js | 79.333 | 74.809 | 1.751 |
| https://www.betterretailing.com/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=3.15.0 | 63.982 | 50.907 | 2.276 |
Minimize main-thread work — 3.1 s Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
| Category | Time Spent (Ms) |
|---|---|
| Script Evaluation | 1921.078 |
| Style & Layout | 569.318 |
| Other | 311.459 |
| Garbage Collection | 108.12 |
| Script Parsing & Compilation | 63.927 |
| Rendering | 59.195 |
| Parse HTML & CSS | 56.39 |
Metrics
First Contentful Paint — 2.7 s The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint — 3.2 s The timing of the largest text or image that is painted.
Total Blocking Time — 500 ms The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Speed Index — 4.2 s The time taken for the page contents to be visibly populated.
Audits
Time to Interactive — 5.2 s The time taken for the page to become fully interactive.
Max Potential First Input Delay — 560 ms Users could experience a delay when interacting with the page.
First Meaningful Paint — 2.7 s The time taken for the primary content of the page to be rendered.
Other
Serve images in next-gen formats — Potential savings of 1,421 KiB Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
| URL | Resource Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://static.betterretailing.com/wp-content/uploads/2023/02/22101409/GettyImages-1344091183.jpg | 854214 | 749110.25 |
| https://static.betterretailing.com/wp-content/uploads/2023/02/03135031/LinkedIn-Post-15.jpg | 390207 | 244666.55 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/31094307/Waterstones-scaled-e1693471558630-645x363.jpeg | 155710 | 101181.9 |
| https://static.betterretailing.com/wp-content/uploads/2019/08/29105450/Plastic-packaging-300x194.jpg | 251762 | 98565.65 |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01114626/IAAgwilliamsOfEdington011-315x177.jpg | 49329 | 36752.4 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/14163224/image-6-315x177.jpg | 40638 | 31429.6 |
| https://static.betterretailing.com/wp-content/uploads/2022/11/11143306/NEWTRADEwic0204-300x200.jpg | 38083 | 29088.85 |
| https://static.betterretailing.com/wp-content/uploads/2022/05/24174344/Premier-Morley083-300x200.jpg | 39862 | 26936.2 |
| https://static.betterretailing.com/wp-content/uploads/2022/09/01144312/Ready-meal-readymeal-300x200.jpg | 31703 | 22806.35 |
| https://static.betterretailing.com/wp-content/uploads/2022/09/22161317/Halloween-sweets-confectionery-prices-300x200.jpg | 30711 | 22147.9 |
| https://static.betterretailing.com/wp-content/uploads/2019/06/01034727/scratchcards-2-768x345.jpg | 44911 | 17033.9 |
| https://static.betterretailing.com/wp-content/uploads/2022/01/05160344/Illegal-disposable-vape-products-vaping-350x185.jpg | 18424 | 13781.6 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/25141556/Screenshot-2023-08-25-at-14.14.57-315x177.jpg | 24830 | 13000.85 |
| https://static.betterretailing.com/wp-content/uploads/2022/10/17102949/IMG_3573-300x225.jpg | 27132 | 12870.6 |
| https://static.betterretailing.com/wp-content/uploads/2022/09/27145809/IMG_3209-300x225.jpg | 26650 | 12703.8 |
| https://static.betterretailing.com/wp-content/uploads/2022/10/04163056/IMG_3411-300x225.jpg | 23216 | 11774.95 |
| https://static.betterretailing.com/wp-content/uploads/2022/10/18124648/IMG_3668-300x225.jpg | 23483 | 11657.45 |
Avoid enormous network payloads — Total size was 4,727 KiB Large network payloads can cost users money and are linked to long load times.
| URL | Transfer Size (Bytes) |
|---|---|
| https://static.betterretailing.com/wp-content/uploads/2023/08/31122542/MPU-4_1.gif | 1450986 |
| https://static.betterretailing.com/wp-content/uploads/2023/02/22101409/GettyImages-1344091183.jpg | 854723 |
| https://static.betterretailing.com/wp-content/uploads/2023/02/03135031/LinkedIn-Post-15.jpg | 390716 |
| https://static.betterretailing.com/wp-content/uploads/2019/08/29105450/Plastic-packaging-300x194.jpg | 252271 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 185908 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 185908 |
| https://js.hsforms.net/forms/embed/v2.js | 169216 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/31094307/Waterstones-scaled-e1693471558630-645x363.jpeg | 156219 |
| https://cdn.onesignal.com/sdks/OneSignalPageSDKES6.js?v=151604 | 69854 |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01114626/IAAgwilliamsOfEdington011-315x177.jpg | 49825 |
Serve static assets with an efficient cache policy — 8 resources found Betterretailing.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
| URL | Cache TTL (Ms) | Transfer Size (Bytes) |
|---|---|---|
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/img/fallback.svg | 1000 | 20528 |
| https://www.betterretailing.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/images/logo-cookieyes.svg | 1000 | 3003 |
| https://js.hsforms.net/forms/embed/v2.js | 300000 | 169216 |
| https://onesignal.com/api/v1/sync/fef2b221-a8b2-489b-a058-472991373b00/web?callback=__jp0 | 3600000 | 2374 |
| https://cdn.onesignal.com/sdks/OneSignalPageSDKES6.js?v=151604 | 259200000 | 69854 |
| https://cdn.onesignal.com/sdks/OneSignalSDK.js?ver=6.2.2 | 259200000 | 3664 |
| https://www.gstatic.com/recaptcha/api2/logo_48.png | 604800000 | 2985 |
| https://onesignal.com/sdks/OneSignalSDKStyles.css?v=2 | 2592000000 | 9420 |
Ensure text remains visible during webfont load Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
| URL | Potential Savings (Ms) |
|---|---|
| https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2 | 4.0319995880127 |
| https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2 | 4.1440000534058 |
Reduce the impact of third-party code — Third-party code blocked the main thread for 800 ms It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
| Third-Party | Transfer Size (Bytes) | Main-Thread Blocking Time (Ms) |
|---|---|---|
| Google CDN | 400212 | 786.674 |
| Other Google APIs/SDKs | 53630 | 11.682 |
| Hubspot | 173811 | 0 |
| OneSignal | 85312 | 0 |
| jQuery CDN | 35942 | 0 |
| Google Fonts | 23159 | 0 |
| WordPress Site Stats | 4775 | 0 |
Largest Contentful Paint image was lazily loaded Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint. about optimal lazy loading.
| Element |
|---|
Accessibility
Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of betterretailing.com. This includes details about various page attributes that can be optimized.Navigation
`[accesskey]` values are unique Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0 Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.
ARIA
`[aria-*]` attributes match their roles Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
Values assigned to `role=""` are valid ARIA roles. ARIA `role`s enable assistive technologies to know the role of each element on the web page. If the `role` values are misspelled, not existing ARIA `role` values, or abstract roles, then the purpose of the element will not be communicated to users of assistive technologies. about ARIA roles.
`button`, `link`, and `menuitem` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
Elements with `role="dialog"` or `role="alertdialog"` have accessible names. ARIA dialog elements without accessible names may prevent screen readers users from discerning the purpose of these elements. Learn how to make ARIA dialog elements more accessible.
`[aria-hidden="true"]` is not present on the document `<body>` If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children. Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid All ARIA roles require valid values to perform their intended functions.
Elements with the `role=text` attribute do not have focusable descendents. Adding `role=text` around a text node split by markup enables VoiceOver to treat it as one phrase, but the element's focusable descendents will not be announced. about the `role=text` attribute.
ARIA toggle fields have accessible names Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Contrast
Background and foreground colors have a sufficient contrast ratio Many (if not most) users find low-contrast text difficult or impossible to read.
Links are distinguishable without relying on color. Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. Learn how to make links distinguishable.
Tables and lists
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements. Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`). Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Tables have different content in the summary attribute and `<caption>`. The summary attribute should describe the table structure, while `<caption>` should have the onscreen title. Accurate table mark-up helps users of screen readers. about summary and caption.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption. Screen readers have features to make navigating tables easier. Ensuring that tables use the actual caption element instead of cells with the `colspan]` attribute may improve the experience for screen reader users. [ about captions.
`<td>` elements in a large `<table>` have one or more table headers. Screen readers have features to make navigating tables easier. Ensuring that `<td>` elements in a large table (3 or more cells in width and height) have an associated table header may improve the experience for screen reader users. about table headers.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table. Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe. Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.
Names and labels
Document has a `<title>` element Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes Provide short and descriptive alternative text where possible on informative elements.
Image elements do not have `[alt]` attributes that are redundant text. Informative elements should aim for short, descriptive alternative text. Alternative text that is exactly the same as the text adjacent to the link or image is potentially confusing for screen reader users, because the text will be read twice. about the `alt` attribute.
Input buttons have discernible text. Adding discernable and accessible text to input buttons may help screen reader users understand the purpose of the input button. about input buttons.
`<input type="image">` elements have `[alt]` text Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Elements with visible text labels have matching accessible names. Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. about accessible names.
Form elements have associated labels Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have alternate text It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.
Select elements have associated label elements. Form elements without effective labels can create frustrating experiences for screen reader users. about the `select` element.
Skip links are focusable. Including a skip link can help users skip to the main content to save time. about skip links.
Internationalization and localization
`<html>` element has a `[lang]` attribute It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute. If the webpage does not specify a consistent language, then the screen reader might not announce the page's text correctly. about the `lang` attribute.
`[lang]` attributes have a valid value Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.
Best practices
The document does not use `<meta http-equiv="refresh">` Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5. For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Audio and video
`<video>` elements contain a `<track>` element with `[kind="captions"]` Betterretailing.com may provide assistance to deaf or hearing-impaired users with captions on videos.
Audits
All heading elements contain content. A heading with no content or inaccessible text prevent screen reader users from accessing information on the page's structure. about headings.
Identical links have the same purpose. Links with the same destination should have the same description, to help users understand the link's purpose and decide whether to follow it. about identical links.
Document has a main landmark. One main landmark helps screen reader users navigate a web page. about landmarks.
| Failing Elements |
|---|
Touch targets have sufficient size and spacing. Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. about touch targets.
Names and labels
Buttons do not have an accessible name Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
| Failing Elements |
|---|
Links do not have a discernible name In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
| Failing Elements |
|---|
Manual Checks
Interactive controls are keyboard focusable Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The page has a logical tab order The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Visual order on the page follows DOM order Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
User focus is not accidentally trapped in a region Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
The user's focus is directed to new content added to the page When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
HTML5 landmark elements are used to improve navigation Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
Offscreen content is hidden from assistive technology Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
Custom controls have associated labels Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles Ensure that all custom interactive controls have appropriate ARIA roles.
Best Practices
Indicates the recommended, best practices currently in place on the page and highlights the best practices that betterretailing.com should incorporate. This includes practices such as protecting pages with HTTPS.Audits
Avoids requesting the geolocation permission on page load When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
| Description | Directive | Severity |
|---|---|---|
| No CSP found in enforcement mode | High |
Audits
Allows users to paste into input fields Preventing input pasting is a bad practice for the UX, and weakens security by blocking password managers. about user-friendly input fields.
Displays images with correct aspect ratio Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded It is recommended that optional fonts are preloaded.
Audits
Page has the HTML doctype Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.
Audits
Avoids `unload` event listeners The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Detected JavaScript libraries Below is a list of all front-end JavaScript libraries that were detected on the page.
| Name | Version |
|---|---|
| jQuery | 3.6.0 |
| React | |
| Moment.js | 2.29.3 |
| WordPress | |
| core-js | core-js-global@3.19.1 |
Avoids deprecated APIs Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps Consider deploying source maps for added benefits such as the ability to debug while in production.
| URL | Map URL |
|---|---|
| https://cdn.onesignal.com/sdks/OneSignalSDK.js?ver=6.2.2 | https://cdn.onesignal.com/sdks/OneSignalSDK.js.map |
| https://cdn.onesignal.com/sdks/OneSignalPageSDKES6.js?v=151604 | https://cdn.onesignal.com/sdks/OneSignalPageSDKES6.js.map |
No issues in the `Issues` panel in Chrome Devtools There may be unresolved issues logged to Chrome Devtools.
Audits
Does not use HTTPS — 1 insecure request found Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
| Insecure URL | Request Resolution |
|---|---|
| http://betterretailing.com/ | Allowed |
Audits
Browser errors were logged to the console Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
| Source | Description |
|---|---|
| TypeError: Cannot read properties of undefined (reading 'helpers')
at https://www.betterretailing.com/:2:4412 | |
| TypeError: Cannot read properties of undefined (reading 'helpers')
at https://www.betterretailing.com/:2:6413 |
SEO
Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for betterretailing.com. This includes optimizations such as providing meta data.Mobile Friendly
Has a `<meta name="viewport">` tag with `width` or `initial-scale` It is advised to use a '<meta name="viewport">' tag for the optimization of betterretailing.com on mobile screens.
Document uses legible font sizes Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Content Best Practices
Document has a `<title>` element Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang` Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical` Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.
Crawling and Indexing
Page has successful HTTP status code Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.
Manual Checks
Structured data is valid Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
PWA
Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of betterretailing.com. This includes details about web app manifests.PWA Optimized
Content is sized correctly for the viewport Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale` It is advised to use a '<meta name="viewport">' tag for the optimization of betterretailing.com on mobile screens.
Installable
Web app manifest or service worker do not meet the installability requirements — 1 reason User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
| Failure reason |
|---|
| No manifest was fetched |
PWA Optimized
Is not configured for a custom splash screen Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar. A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.
Manual Checks
Site works cross-browser Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories)
Performance
Accessibility
Best Practices
SEO
PWA
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.betterretailing.com
Updated: 1st September, 2023
2.88 seconds
First Contentful Paint (FCP)
0.01 seconds
First Input Delay (FID) Performance
Indicates how well the page is performing and highlights opportunities where performance may be improved for betterretailing.com. This includes details about optimizing page load times which can result in a better user experience.Metrics
Cumulative Layout Shift — 0.094 Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data
Other
Defer offscreen images — Potential savings of 3 KiB Time to Interactive can be slowed down by resources on the page. Betterretailing.com should consider lazy-loading offscreen and hidden images.
| URL | Resource Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://www.betterretailing.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/images/logo-cookieyes.svg | 2581 | 2581 |
Minify CSS Cascading Style Sheets (CSS) files can contribute to network payload sizes. Betterretailing.com should consider minifying CSS files.
Minify JavaScript — Potential savings of 19 KiB JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Betterretailing.com should consider minifying JS files.
| URL | Transfer Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://www.betterretailing.com/wp-content/plugins/intelly-countdown/assets/deps/moment/moment.js?v=2.0.8&ver=6.2.2 | 36814 | 16507 |
| https://www.betterretailing.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/js/cookie-law-info-public.js?ver=2.4.0 | 12552 | 2900 |
Enable text compression Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 220 ms It is advised to keep the server response time short for the main document, because all other requests depend on it.
| URL | Time Spent (Ms) |
|---|---|
| https://www.betterretailing.com/ | 216 |
Avoid multiple page redirects — Potential savings of 630 ms Redirects can cause additional delays before the page can begin loading. Betterretailing.com should avoid multiple or unnecessary page redirects.
| URL | Time Spent (Ms) |
|---|---|
| http://betterretailing.com/ | 630 |
| https://www.betterretailing.com/ | 0 |
Preload key requests Key requests can be preloaded by using '<link rel=preload>'. Betterretailing.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 13 KiB Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
| URL | Potential Savings (Bytes) |
|---|---|
| https://stats.wp.com/w.js?ver=202335 | 13112 |
| https://www.betterretailing.com/wp-includes/js/dist/vendor/wp-polyfill-inert.min.js?ver=3.1.2 | 61 |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/js/vendor.js?ver=31b9383a747c91385e0e4b80d7a87f3e | 48 |
Preload Largest Contentful Paint image If the LCP element is dynamically added to the page, you should preload the image in order to improve LCP. about preloading LCP elements.
Avoid chaining critical requests — 57 chains found Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Betterretailing.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Lazy load third-party resources with facades Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 13,620 ms The element which was identified as the Largest Contentful Paint.
Avoid large layout shifts — 5 elements found Below is a list of all DOM elements that contribute to the CLS of the page.
| Element | CLS Contribution |
|---|---|
| 0.03193481306721 | |
| 0.018569570761807 | |
| 0.018569570761807 | |
| 0.010691571044677 | |
| 0.010691571044677 |
Avoids `document.write()` Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 20 long tasks found Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
| URL | Start Time (Ms) | Duration (Ms) |
|---|---|---|
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 15666.5 | 843 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 15039.5 | 627 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 14384.5 | 250 |
| https://js.hsforms.net/forms/embed/v2.js | 6429.5 | 208 |
| https://www.betterretailing.com/ | 2368.5 | 153 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 14893.5 | 146 |
| https://code.jquery.com/jquery-3.6.0.min.js | 7931.5 | 145 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 14700.5 | 123 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 14266.5 | 118 |
| https://www.google.com/recaptcha/api2/anchor?ar=1&k=6Len1q8ZAAAAAMflHs3RU6-49-yobMNHpIuqsL_a&co=aHR0cHM6Ly93d3cuYmV0dGVycmV0YWlsaW5nLmNvbTo0NDM.&hl=en&v=0hCdE87LyjzAkFO5Ff-v7Hj1&size=invisible&cb=ssz5z7w6f5d3 | 11634.5 | 114 |
| https://code.jquery.com/jquery-3.6.0.min.js | 8163.5 | 112 |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/assets/js/js-cookie/js.cookie.min.js?ver=2.1.4-wc.7.9.0 | 7749.5 | 98 |
| https://www.betterretailing.com/ | 2256.5 | 94 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 8459.5 | 93 |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/js/vendor.js?ver=31b9383a747c91385e0e4b80d7a87f3e | 8076.5 | 87 |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/js/app.js?ver=b124bde57ce5cef9c8f5c383809e7a4d | 7847.5 | 84 |
| https://js.hsforms.net/forms/embed/v2.js | 7665.5 | 84 |
| https://cdn.onesignal.com/sdks/OneSignalPageSDKES6.js?v=151604 | 8552.5 | 79 |
| https://www.betterretailing.com/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=3.15.0 | 8334.5 | 75 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 14823.5 | 70 |
Avoid non-composited animations — 1 animated element found It is recommended to avoid non-composited animations which are often janky and increase CLS.
| Element | Name |
|---|---|
Image elements have explicit `width` and `height` Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
Has a `<meta name="viewport">` tag with `width` or `initial-scale` It is advised to use a '<meta name="viewport">' tag for the optimization of betterretailing.com on mobile screens.
Budgets
Performance budget It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget It is advised to set a timing budget to monitor the performance of your site.
Audits
Network Requests Below is a list of network requests that were made during page load.
| URL | Protocol | Network Request Time (Ms) | Network End Time (Ms) | Transfer Size (Bytes) | Resource Size (Bytes) | Status Code | MIME Type | Resource Type |
|---|---|---|---|---|---|---|---|---|
| http://betterretailing.com/ | http/1.1 | 1.0780000686646 | 251.42900013924 | 405 | 0 | 301 | text/html | |
| https://www.betterretailing.com/ | h2 | 251.97000014782 | 805.79700016975 | 26469 | 173123 | 200 | text/html | Document |
| https://www.betterretailing.com/wp-includes/css/dist/block-library/style.min.css?ver=6.2.2 | h2 | 822.71300005913 | 1466.2060000896 | 13068 | 97517 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/wc-blocks-vendors-style.css?ver=10.4.6 | h2 | 822.83000016212 | 1400.7320001125 | 2437 | 10435 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/wc-blocks-style.css?ver=10.4.6 | h2 | 823.0110001564 | 1395.7570000887 | 28397 | 268756 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-includes/css/classic-themes.min.css?ver=6.2.2 | h2 | 823.25200009346 | 1227.4810000658 | 686 | 291 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/cas-custom-sizes/?ver=1.5.1 | h2 | 823.42000007629 | 4170.3710001707 | 1086 | 3026 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=5.7.7 | h2 | 825.68700015545 | 1405.6120001078 | 1478 | 2859 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-includes/css/dashicons.min.css?ver=6.2.2 | h2 | 825.82900011539 | 1622.9660000801 | 36143 | 59016 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/post-views-counter/css/frontend.min.css?ver=1.3.13 | h2 | 825.94200003147 | 1406.816000104 | 635 | 215 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.4.0 | h2 | 826.05900013447 | 1419.370000124 | 1722 | 3967 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-gdpr.css?ver=2.4.0 | h2 | 826.28300011158 | 1076.8190001249 | 5083 | 22265 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/assets/css/woocommerce-smallscreen.css?ver=7.9.0 | h2 | 826.46900010109 | 1361.563000083 | 1652 | 7043 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/assets/css/woocommerce.css?ver=7.9.0 | h2 | 826.61100006104 | 1602.2180001736 | 9758 | 74669 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/wp-polls/polls-css.css?ver=2.77.1 | h2 | 826.82600009441 | 1227.171000123 | 1198 | 2708 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/app.css?ver=81958f2464b3aac45ea67757060b8a0a | h2 | 826.94800007343 | 1126.932000041 | 14009 | 80908 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/accordion.css?ver=1fc24027765411dc01d33f799e298c88 | h2 | 827.05900013447 | 1499.5930000544 | 905 | 1018 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/account-management-links.css?ver=3a487a7c55c99e971a5efb7b033be2b0 | h2 | 827.22400009632 | 1419.0720001459 | 854 | 997 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/br-container.css?ver=119e9bd18d96eafe9f2dff4a0092ca1e | h2 | 827.34100008011 | 1360.9290001392 | 555 | 74 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/breaking-banner.css?ver=5a24b1cb1c2808dc01a41cfa3067e726 | h2 | 827.43700003624 | 1417.5810000896 | 903 | 1035 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/carousel.css?ver=1ff96e731c881e601a8dae4557c4a5eb | h2 | 827.56100010872 | 1505.8800001144 | 567 | 101 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/event-speakers.css?ver=d68d5a04c75392ddd463cba8751ffc1c | h2 | 827.72100007534 | 1500.0340000391 | 901 | 1021 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/highlighted-links.css?ver=87d8704dbbe8c332a92b9b9e37c98fe0 | h2 | 827.92100012302 | 1227.7270001173 | 997 | 1386 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/highlights.css?ver=78275c7f4416913e4b38644beed197e0 | h2 | 828.08400011063 | 1401.6350001097 | 851 | 1123 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/latest-posts.css?ver=04c2fabe739aae9db2fb3ffc6f35e857 | h2 | 828.1930000782 | 1406.5060001612 | 1286 | 3447 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/logo-gallery.css?ver=db2aeb4fb8648a4b8fc8ed52df36e677 | h2 | 828.34100008011 | 1361.7590000629 | 687 | 448 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/memberships.css?ver=12caa0fd0e2168a4f867964c7f7c30cb | h2 | 828.45400011539 | 1118.546000123 | 1034 | 1846 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/posts-grid.css?ver=417cabc7cce0fb8aaad6c0acef70d051 | h2 | 828.54600012302 | 1499.8110001087 | 923 | 1540 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/testimonials.css?ver=ef6276724825f1aad2001130aaad6def | h2 | 828.68900001049 | 1089.120000124 | 849 | 858 | 200 | text/css | Stylesheet |
| https://code.jquery.com/jquery-3.6.0.min.js | h2 | 828.75600004196 | 1005.8300000429 | 31348 | 89501 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-includes/js/dist/vendor/wp-polyfill-inert.min.js?ver=3.1.2 | h2 | 828.87300002575 | 1406.2340000868 | 2977 | 8171 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js?ver=0.13.11 | h2 | 829.09300005436 | 1401.4590001106 | 2990 | 6607 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=3.15.0 | h2 | 829.24400007725 | 1499.3000000715 | 7001 | 17823 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-includes/js/dist/hooks.min.js?ver=4169d3cf8e8d95a3d6d5 | h2 | 829.37200009823 | 1143.7370001078 | 2153 | 4910 | 200 | application/javascript | Script |
| https://stats.wp.com/w.js?ver=202335 | h2 | 829.44200003147 | 967.05100011826 | 4557 | 10778 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/google-analytics-premium/assets/js/frontend-gtag.min.js?ver=8.17 | h2 | 829.53800010681 | 1119.1960000992 | 3709 | 11613 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/intelly-countdown/assets/deps/moment/moment.js?v=2.0.8&ver=6.2.2 | h2 | 829.6550000906 | 1429.9080001116 | 36814 | 174602 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/intelly-countdown/assets/js/icp.library.js?v=2.0.8&ver=6.2.2 | h2 | 830.12200009823 | 1123.736000061 | 3464 | 11290 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/js/cookie-law-info-public.js?ver=2.4.0 | h2 | 830.24600017071 | 1501.8660000563 | 12552 | 50923 | 200 | application/javascript | Script |
| https://js.hsforms.net/forms/embed/v2.js | h2 | 830.31099998951 | 1035.2010000944 | 169218 | 539005 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/images/logo-cookieyes.svg | h2 | 3070.1500000954 | 3173.1190000772 | 3003 | 2581 | 200 | image/svg+xml | Image |
| https://www.betterretailing.com/wp-content/plugins/jm-gdpr/assets/dist/css/jm-gdpr-cookie-banner.css?ver=02a362dd4da3a88f83d5a64c24f5cd4d | h2 | 1624.756000042 | 1727.6480000019 | 837 | 1088 | 200 | text/css | Stylesheet |
| https://www.betterretailing.com/wp-content/plugins/data-tables-generator-by-supsystic/app/assets/js/dtgsnonce.js?ver=0.01 | h2 | 1729.0650001764 | 1833.6700000763 | 483 | 40 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=5.7.7 | h2 | 1835.0750001669 | 1967.171000123 | 3476 | 10241 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/contact-form-7/includes/js/index.js?ver=5.7.7 | h2 | 1969.924000144 | 2074.2950000763 | 4667 | 12943 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js?ver=2.7.0-wc.7.9.0 | h2 | 2077.2380000353 | 2181.8470001221 | 3984 | 9502 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/assets/js/js-cookie/js.cookie.min.js?ver=2.1.4-wc.7.9.0 | h2 | 2183.9200001955 | 2288.1980000734 | 1473 | 1834 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js?ver=7.9.0 | h2 | 2289.8600000143 | 2395.1500000954 | 1284 | 2139 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/wp-polls/polls-js.js?ver=2.77.1 | h2 | 2396.9430000782 | 2499.0990000963 | 1136 | 3242 | 200 | application/javascript | Script |
| https://code.jquery.com/jquery-migrate-3.3.2.min.js | h2 | 2500.7260000706 | 2512.9600001574 | 4636 | 11224 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/js/manifest.js?ver=a8af708a9cb9b3710769546b6163a268 | h2 | 2515.4130001068 | 2618.2900000811 | 1222 | 1329 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/js/vendor.js?ver=31b9383a747c91385e0e4b80d7a87f3e | h2 | 2619.8150001764 | 2732.3020000458 | 36649 | 126272 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/js/app.js?ver=b124bde57ce5cef9c8f5c383809e7a4d | h2 | 2739.4460000992 | 2844.2590000629 | 2597 | 5165 | 200 | application/javascript | Script |
| https://www.google.com/recaptcha/api.js?render=6Len1q8ZAAAAAMflHs3RU6-49-yobMNHpIuqsL_a&ver=3.0 | h2 | 2846.8630001545 | 2857.9080001116 | 1340 | 1256 | 200 | text/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/contact-form-7/modules/recaptcha/index.js?ver=5.7.7 | h2 | 2859.6380001307 | 2964.1750001907 | 997 | 999 | 200 | application/javascript | Script |
| https://cdn.onesignal.com/sdks/OneSignalSDK.js?ver=6.2.2 | h2 | 3174.4200000763 | 3200.3280000687 | 3664 | 9204 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/plugins/jm-gdpr/assets/dist/js/jm-gdpr-cookie-banner.js?ver=4f0a0a3bc8a96deec03ab030d6dc069f | h2 | 2965.5880000591 | 3068.6150000095 | 728 | 305 | 200 | application/javascript | Script |
| https://pixel.wp.com/g.gif?x_stats-initial-visibility=visible&v=wpcom-no-pv&rand=0.34176449501351414 | h2 | 4193.7290000916 | 4223.4770001173 | 218 | 50 | 200 | image/gif | Image |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/img/fallback.svg | h2 | 4267.3740000725 | 4369.5530000925 | 20528 | 20104 | 200 | image/svg+xml | Image |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/fonts/RobotoCondensed/robotocondensed-bold.woff2 | h2 | 4279.3660001755 | 4383.691000104 | 19836 | 19388 | 200 | application/font-woff2 | Font |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/fonts/Roboto/roboto-regular.woff2 | h2 | 4279.4480000734 | 4383.2950000763 | 19784 | 19336 | 200 | application/font-woff2 | Font |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/fonts/RobotoCondensed/robotocondensed-regular.woff2 | h2 | 4279.5680000782 | 4387.8569999933 | 20116 | 19668 | 200 | application/font-woff2 | Font |
| https://static.betterretailing.com/wp-content/uploads/2023/04/03113554/logo.svg | h2 | 4323.2700001001 | 4635.6760001183 | 9349 | 20084 | 200 | image/svg+xml | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/08/31094307/Waterstones-scaled-e1693471558630-736x414.jpeg | h2 | 4323.5020000935 | 5132.293000102 | 194910 | 194413 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01123639/cacaolat-empire-bespoke-foods-525x295.jpg | h2 | 4323.5730000734 | 4907.4869999886 | 33620 | 33124 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01121106/pepsi-max-mango-525x295.jpg | h2 | 4323.6390000582 | 4891.1410001516 | 31331 | 30835 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2019/06/01034727/scratchcards-2-768x345.jpg | h2 | 4323.813000083 | 4872.6180000305 | 45409 | 44911 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01114626/IAAgwilliamsOfEdington011-630x354.jpg | h2 | 4323.9910001755 | 5017.0180000067 | 97978 | 97482 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/06/13164047/How-to-deal-with-customer-complaints-post-office-counter-170x96.jpg | h2 | 4324.2490000725 | 4405.242000103 | 8401 | 7894 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/08/23162101/SoSweet-170x96.jpg | h2 | 4324.7460000515 | 4429.2070001364 | 9911 | 9404 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2019/08/29105450/Plastic-packaging-300x194.jpg | h2 | 4326.0580000877 | 4531.2680001259 | 252271 | 251762 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/01/05160344/Illegal-disposable-vape-products-vaping-525x277.jpg | h2 | 4326.2270001173 | 4904.3340001106 | 26095 | 25599 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/06/13164047/How-to-deal-with-customer-complaints-post-office-counter-630x354.jpg | h2 | 4326.2920000553 | 4421.8010001183 | 66782 | 66274 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/02/03135031/LinkedIn-Post-15.jpg | h2 | 4326.3610001802 | 4502.9660000801 | 390717 | 390207 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/11/11143306/NEWTRADEwic0204-525x350.jpg | h2 | 4326.4680001736 | 4916.4580001831 | 63999 | 63493 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/06/19133206/Women-in-Convenience-630x354.jpg | h2 | 4326.8380001783 | 4457.5470000505 | 38461 | 37953 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/01/12122140/NEWTRADEwic0004-630x354.jpg | h2 | 4327.0410000086 | 4584.6310001612 | 40083 | 39575 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/09/22161317/Halloween-sweets-confectionery-prices-450x300.jpg | h2 | 4327.1390000582 | 5213.103000164 | 44190 | 43694 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/08/25141556/Screenshot-2023-08-25-at-14.14.57-630x354.jpg | h2 | 4327.361000061 | 4488.4670001268 | 70253 | 69745 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/02/22101409/GettyImages-1344091183.jpg | h2 | 4327.5610001087 | 5303.4620001316 | 945524 | 945013 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/09/01144312/Ready-meal-readymeal-450x300.jpg | h2 | 4327.8770000935 | 4976.1220000982 | 47242 | 46746 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/08/14163224/image-6-630x354.jpg | h2 | 4328.0320000648 | 4448.9200000763 | 72767 | 72260 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2023/04/21114612/Check-Your-Nuts-4-1-630x354.jpg | h2 | 4328.2810000181 | 4880.7779999971 | 50483 | 49987 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/05/24174344/Premier-Morley083-450x300.jpg | h2 | 4328.4930000305 | 4966.824000001 | 64607 | 64111 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/10/18124648/IMG_3668-400x300.jpg | h2 | 4328.8320001364 | 6156.5650001764 | 35197 | 34702 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/10/17102949/IMG_3573-400x300.jpg | h2 | 4329.0160000324 | 4915.7170001268 | 40793 | 40297 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/10/04163056/IMG_3411-400x300.jpg | h2 | 4329.1480000019 | 4877.6420001984 | 34691 | 34195 | 200 | image/jpeg | Image |
| https://static.betterretailing.com/wp-content/uploads/2022/09/27145809/IMG_3209-400x300.jpg | h2 | 4329.3619999886 | 4871.3289999962 | 40497 | 40001 | 200 | image/jpeg | Image |
| https://forms.hsforms.com/embed/v3/form/7740453/26418a54-97cc-4b60-a113-79dfa13c6814/json?hs_static_app=forms-embed&hs_static_app_version=1.3611&X-HubSpot-Static-App-Info=forms-embed-1.3611 | http/1.1 | 4337.1260001659 | 4452.2060000896 | 2563 | 4567 | 200 | application/json | XHR |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/fonts/Roboto/roboto-italic.woff2 | h2 | 4348.9010000229 | 4455.1060000658 | 24008 | 23560 | 200 | application/font-woff2 | Font |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | h2 | 4439.2760000229 | 4451.4940000772 | 185908 | 461604 | 200 | text/javascript | Script |
| https://cdn.onesignal.com/sdks/OneSignalPageSDKES6.js?v=151604 | h2 | 4442.8500000238 | 4473.691000104 | 69854 | 290896 | 200 | application/javascript | Script |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/fonts/Roboto/roboto-bold.woff2 | h2 | 4466.3770000935 | 4571.4520001411 | 17804 | 17356 | 200 | application/font-woff2 | Font |
| https://forms.hsforms.com/embed/v3/counters.gif?key=forms-embed-v2-DEFINITION_SUCCESS&count=1 | http/1.1 | 4616.5270001888 | 4731.4930001497 | 1017 | 35 | 200 | image/gif | Image |
| https://forms-na1.hsforms.com/embed/v3/counters.gif?key=forms-embed-v2-RENDER_SUCCESS&count=1 | http/1.1 | 4740.0960000753 | 4858.4060001373 | 1017 | 35 | 200 | image/gif | Image |
| https://www.google.com/recaptcha/api2/anchor?ar=1&k=6Len1q8ZAAAAAMflHs3RU6-49-yobMNHpIuqsL_a&co=aHR0cHM6Ly93d3cuYmV0dGVycmV0YWlsaW5nLmNvbTo0NDM.&hl=en&v=0hCdE87LyjzAkFO5Ff-v7Hj1&size=invisible&cb=ssz5z7w6f5d3 | h2 | 4782.9720001221 | 4813.5730000734 | 31302 | 56471 | 200 | text/html | Document |
| https://onesignal.com/api/v1/sync/fef2b221-a8b2-489b-a058-472991373b00/web?callback=__jp0 | h2 | 4810.5150001049 | 4831.3390001059 | 2704 | 3438 | 200 | text/javascript | Script |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/styles__ltr.css | h2 | 4838.296000123 | 4847.7530001402 | 25412 | 56398 | 200 | text/css | Stylesheet |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | h2 | 4838.4560000896 | 4852.3370001316 | 185908 | 461604 | 200 | text/javascript | Script |
| https://onesignal.com/sdks/OneSignalSDKStyles.css?v=2 | h2 | 4870.293000102 | 4894.2650001049 | 9420 | 83677 | 200 | text/css | Stylesheet |
| https://www.gstatic.com/recaptcha/api2/logo_48.png | h2 | 4982.4680000544 | 4991.1220000982 | 2985 | 2228 | 200 | image/png | Image |
| https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2 | h2 | 4983.8980001211 | 4988.7779999971 | 11560 | 10748 | 200 | font/woff2 | Font |
| https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2 | h2 | 4984.6520000696 | 4989.8980001211 | 11600 | 10788 | 200 | font/woff2 | Font |
| https://www.google.com/recaptcha/api2/webworker.js?hl=en&v=0hCdE87LyjzAkFO5Ff-v7Hj1 | h2 | 5005.8700000048 | 5013.9750000238 | 716 | 102 | 200 | text/javascript | Other |
| https://www.google.com/recaptcha/api2/reload?k=6Len1q8ZAAAAAMflHs3RU6-49-yobMNHpIuqsL_a | h2 | 6008.1629999876 | 6078.6000000238 | 19402 | 32798 | 200 | application/json | XHR |
Network Round Trip Times — 150 ms High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
| URL | Time Spent (Ms) |
|---|---|
| https://www.betterretailing.com | 150.5 |
| https://static.betterretailing.com | 98.5 |
| https://code.jquery.com | 0 |
| https://stats.wp.com | 0 |
| https://js.hsforms.net | 0 |
| https://www.google.com | 0 |
| https://cdn.onesignal.com | 0 |
| https://pixel.wp.com | 0 |
| https://forms.hsforms.com | 0 |
| https://www.gstatic.com | 0 |
| https://forms-na1.hsforms.com | 0 |
| https://onesignal.com | 0 |
| https://fonts.gstatic.com | 0 |
Server Backend Latencies — 380 ms High server latencies indicate the server is overloaded or has a poor backend performance.
| URL | Time Spent (Ms) |
|---|---|
| https://static.betterretailing.com | 377 |
| https://www.betterretailing.com | 124.5 |
| https://forms-na1.hsforms.com | 87 |
| https://forms.hsforms.com | 81.5 |
| https://stats.wp.com | 33 |
| https://js.hsforms.net | 29 |
| https://pixel.wp.com | 28 |
| https://cdn.onesignal.com | 23.5 |
| https://onesignal.com | 18 |
| https://www.google.com | 14.5 |
| https://code.jquery.com | 9.5 |
| https://www.gstatic.com | 1 |
| https://fonts.gstatic.com | 1 |
Tasks Below is a list of the top-level main thread tasks that executed during page load.
| Start Time (Ms) | End Time (Ms) |
|---|---|
| 808.987 | 23.436 |
| 1397.475 | 6.274 |
| 4172.132 | 12.681 |
| 4184.837 | 16.959 |
| 4201.821 | 51.953 |
| 4253.788 | 76.322 |
| 4330.886 | 10.803 |
| 4342.965 | 12.76 |
| 4357.535 | 49.135 |
| 4406.729 | 20.995 |
| 4443.344 | 72.649 |
| 4516.134 | 43.693 |
| 4559.932 | 27.939 |
| 4587.887 | 5.699 |
| 4596.123 | 20.963 |
| 4621.017 | 10.54 |
| 4635.086 | 29.577 |
| 4667.855 | 37.638 |
| 4711.627 | 25.007 |
| 4740.271 | 46.386 |
| 4786.741 | 19.761 |
| 4810.997 | 8.392 |
| 4821.769 | 17.067 |
| 4864.886 | 8.097 |
| 4886.327 | 29.458 |
| 4924.092 | 62.623 |
| 4991.644 | 10.266 |
| 5005.656 | 33 |
| 5056.572 | 9.026 |
| 5065.881 | 56.904 |
| 5123.18 | 30.752 |
| 5164.558 | 17.487 |
| 5185.864 | 36.614 |
| 5222.697 | 7.157 |
| 5231.106 | 313.623 |
| 5553.776 | 421.581 |
| 5981.941 | 6.072 |
| 5993.682 | 14.892 |
| 6039.515 | 19.888 |
| 6079.397 | 6.241 |
| 6085.781 | 13.728 |
| 6106.841 | 6.128 |
Script Treemap Data Provide as required, for treemap app.
Other
Eliminate render-blocking resources — Potential savings of 900 ms Resources, such as JavaScript and style sheets, can block the first paint of the page. Betterretailing.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
| URL | Transfer Size (Bytes) | Potential Savings (Ms) |
|---|---|---|
| https://www.betterretailing.com/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/wc-blocks-style.css?ver=10.4.6 | 28397 | 301 |
| https://www.betterretailing.com/wp-includes/css/dashicons.min.css?ver=6.2.2 | 36143 | 301 |
| https://www.betterretailing.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.4.0 | 1722 | 301 |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/assets/css/woocommerce.css?ver=7.9.0 | 9758 | 301 |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/blocks/account-management-links.css?ver=3a487a7c55c99e971a5efb7b033be2b0 | 854 | 301 |
| https://code.jquery.com/jquery-3.6.0.min.js | 31348 | 1210 |
| https://www.betterretailing.com/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=3.15.0 | 7001 | 301 |
| https://stats.wp.com/w.js?ver=202335 | 4557 | 783 |
| https://www.betterretailing.com/wp-content/plugins/intelly-countdown/assets/deps/moment/moment.js?v=2.0.8&ver=6.2.2 | 36814 | 301 |
| https://www.betterretailing.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/js/cookie-law-info-public.js?ver=2.4.0 | 12552 | 301 |
Avoid enormous network payloads — Total size was 3,851 KiB Large network payloads can cost users money and are linked to long load times.
| URL | Transfer Size (Bytes) |
|---|---|
| https://static.betterretailing.com/wp-content/uploads/2023/02/22101409/GettyImages-1344091183.jpg | 945524 |
| https://static.betterretailing.com/wp-content/uploads/2023/02/03135031/LinkedIn-Post-15.jpg | 390717 |
| https://static.betterretailing.com/wp-content/uploads/2019/08/29105450/Plastic-packaging-300x194.jpg | 252271 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/31094307/Waterstones-scaled-e1693471558630-736x414.jpeg | 194910 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 185908 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 185908 |
| https://js.hsforms.net/forms/embed/v2.js | 169218 |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01114626/IAAgwilliamsOfEdington011-630x354.jpg | 97978 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/14163224/image-6-630x354.jpg | 72767 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/25141556/Screenshot-2023-08-25-at-14.14.57-630x354.jpg | 70253 |
Avoid an excessive DOM size — 983 elements A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
| Statistic | Element | Value |
|---|---|---|
| Total DOM Elements | ||
| Maximum DOM Depth | ||
| Maximum Child Elements |
Metrics
First Contentful Paint — 5.1 s The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint — 13.6 s The timing of the largest text or image that is painted.
Total Blocking Time — 1,600 ms The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Speed Index — 12.6 s The time taken for the page contents to be visibly populated.
Audits
Time to Interactive — 14.6 s The time taken for the page to become fully interactive.
Max Potential First Input Delay — 840 ms Users could experience a delay when interacting with the page.
First Meaningful Paint — 5.1 s The time taken for the primary content of the page to be rendered.
Other
Properly size images — Potential savings of 2,096 KiB Images can slow down the page's load time. Betterretailing.com should consider serving more appropriate-sized images.
| URL | Resource Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://static.betterretailing.com/wp-content/uploads/2023/02/22101409/GettyImages-1344091183.jpg | 945013 | 924602 |
| https://static.betterretailing.com/wp-content/uploads/2023/02/03135031/LinkedIn-Post-15.jpg | 390207 | 367645 |
| https://static.betterretailing.com/wp-content/uploads/2019/08/29105450/Plastic-packaging-300x194.jpg | 251762 | 249287 |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01114626/IAAgwilliamsOfEdington011-630x354.jpg | 97482 | 69176 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/14163224/image-6-630x354.jpg | 72260 | 51277 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/25141556/Screenshot-2023-08-25-at-14.14.57-630x354.jpg | 69745 | 49493 |
| https://static.betterretailing.com/wp-content/uploads/2023/06/13164047/How-to-deal-with-customer-complaints-post-office-counter-630x354.jpg | 66274 | 47030 |
| https://static.betterretailing.com/wp-content/uploads/2022/11/11143306/NEWTRADEwic0204-525x350.jpg | 63493 | 41116 |
| https://static.betterretailing.com/wp-content/uploads/2023/04/21114612/Check-Your-Nuts-4-1-630x354.jpg | 49987 | 35472 |
| https://static.betterretailing.com/wp-content/uploads/2019/06/01034727/scratchcards-2-768x345.jpg | 44911 | 33934 |
| https://static.betterretailing.com/wp-content/uploads/2022/05/24174344/Premier-Morley083-450x300.jpg | 64111 | 33357 |
| https://static.betterretailing.com/wp-content/uploads/2023/01/12122140/NEWTRADEwic0004-630x354.jpg | 39575 | 28083 |
| https://static.betterretailing.com/wp-content/uploads/2023/06/19133206/Women-in-Convenience-630x354.jpg | 37953 | 26932 |
| https://static.betterretailing.com/wp-content/uploads/2022/09/01144312/Ready-meal-readymeal-450x300.jpg | 46746 | 24322 |
| https://static.betterretailing.com/wp-content/uploads/2022/09/22161317/Halloween-sweets-confectionery-prices-450x300.jpg | 43694 | 22734 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/31094307/Waterstones-scaled-e1693471558630-736x414.jpeg | 194413 | 21860 |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01123639/cacaolat-empire-bespoke-foods-525x295.jpg | 33124 | 19273 |
| https://static.betterretailing.com/wp-content/uploads/2022/10/17102949/IMG_3573-400x300.jpg | 40297 | 18550 |
| https://static.betterretailing.com/wp-content/uploads/2022/09/27145809/IMG_3209-400x300.jpg | 40001 | 18414 |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01121106/pepsi-max-mango-525x295.jpg | 30835 | 17942 |
| https://static.betterretailing.com/wp-content/uploads/2022/10/18124648/IMG_3668-400x300.jpg | 34702 | 15975 |
| https://static.betterretailing.com/wp-content/uploads/2022/10/04163056/IMG_3411-400x300.jpg | 34195 | 15741 |
| https://static.betterretailing.com/wp-content/uploads/2022/01/05160344/Illegal-disposable-vape-products-vaping-525x277.jpg | 25599 | 14199 |
Reduce unused CSS — Potential savings of 109 KiB Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Betterretailing.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
| URL | Transfer Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://www.betterretailing.com/wp-includes/css/dashicons.min.css?ver=6.2.2 | 36143 | 36143 |
| https://www.betterretailing.com/wp-content/plugins/woocommerce/packages/woocommerce-blocks/build/wc-blocks-style.css?ver=10.4.6 | 28397 | 28389 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/styles__ltr.css | 25412 | 23605 |
| https://www.betterretailing.com/wp-includes/css/dist/block-library/style.min.css?ver=6.2.2 | 13068 | 13054 |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/css/app.css?ver=81958f2464b3aac45ea67757060b8a0a | 14009 | 10371 |
Reduce unused JavaScript — Potential savings of 269 KiB It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
| URL | Transfer Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 185908 | 89280 |
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 185908 | 69557 |
| https://js.hsforms.net/forms/embed/v2.js | 169218 | 45554 |
| https://cdn.onesignal.com/sdks/OneSignalPageSDKES6.js?v=151604 | 69854 | 44196 |
| https://www.betterretailing.com/wp-content/plugins/intelly-countdown/assets/deps/moment/moment.js?v=2.0.8&ver=6.2.2 | 36814 | 27308 |
Efficiently encode images — Potential savings of 909 KiB Unoptimized images can consume more cellular data than what is necessary.
| URL | Resource Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://static.betterretailing.com/wp-content/uploads/2023/02/22101409/GettyImages-1344091183.jpg | 945013 | 655750 |
| https://static.betterretailing.com/wp-content/uploads/2023/02/03135031/LinkedIn-Post-15.jpg | 390207 | 80906 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/31094307/Waterstones-scaled-e1693471558630-736x414.jpeg | 194413 | 68062 |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01114626/IAAgwilliamsOfEdington011-630x354.jpg | 97482 | 26351 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/14163224/image-6-630x354.jpg | 72260 | 24012 |
| https://static.betterretailing.com/wp-content/uploads/2022/11/11143306/NEWTRADEwic0204-525x350.jpg | 63493 | 20090 |
| https://static.betterretailing.com/wp-content/uploads/2022/05/24174344/Premier-Morley083-450x300.jpg | 64111 | 16596 |
| https://static.betterretailing.com/wp-content/uploads/2022/09/01144312/Ready-meal-readymeal-450x300.jpg | 46746 | 15595 |
| https://static.betterretailing.com/wp-content/uploads/2022/09/22161317/Halloween-sweets-confectionery-prices-450x300.jpg | 43694 | 15056 |
| https://static.betterretailing.com/wp-content/uploads/2022/01/05160344/Illegal-disposable-vape-products-vaping-525x277.jpg | 25599 | 7927 |
Serve images in next-gen formats — Potential savings of 1,751 KiB Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
| URL | Resource Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://static.betterretailing.com/wp-content/uploads/2023/02/22101409/GettyImages-1344091183.jpg | 945013 | 839909.25 |
| https://static.betterretailing.com/wp-content/uploads/2023/02/03135031/LinkedIn-Post-15.jpg | 390207 | 244666.55 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/31094307/Waterstones-scaled-e1693471558630-736x414.jpeg | 194413 | 127100.45 |
| https://static.betterretailing.com/wp-content/uploads/2019/08/29105450/Plastic-packaging-300x194.jpg | 251762 | 98565.65 |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01114626/IAAgwilliamsOfEdington011-630x354.jpg | 97482 | 58832.05 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/14163224/image-6-630x354.jpg | 72260 | 47434.8 |
| https://static.betterretailing.com/wp-content/uploads/2022/11/11143306/NEWTRADEwic0204-525x350.jpg | 63493 | 40350.25 |
| https://static.betterretailing.com/wp-content/uploads/2022/05/24174344/Premier-Morley083-450x300.jpg | 64111 | 37593.85 |
| https://static.betterretailing.com/wp-content/uploads/2023/08/25141556/Screenshot-2023-08-25-at-14.14.57-630x354.jpg | 69745 | 33525.8 |
| https://static.betterretailing.com/wp-content/uploads/2022/09/01144312/Ready-meal-readymeal-450x300.jpg | 46746 | 30845.45 |
| https://static.betterretailing.com/wp-content/uploads/2022/09/22161317/Halloween-sweets-confectionery-prices-450x300.jpg | 43694 | 29158.5 |
| https://static.betterretailing.com/wp-content/uploads/2023/06/13164047/How-to-deal-with-customer-complaints-post-office-counter-630x354.jpg | 66274 | 23036 |
| https://static.betterretailing.com/wp-content/uploads/2023/04/21114612/Check-Your-Nuts-4-1-630x354.jpg | 49987 | 18264.1 |
| https://static.betterretailing.com/wp-content/uploads/2022/01/05160344/Illegal-disposable-vape-products-vaping-525x277.jpg | 25599 | 17787.4 |
| https://static.betterretailing.com/wp-content/uploads/2022/10/17102949/IMG_3573-400x300.jpg | 40297 | 17257.45 |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01123639/cacaolat-empire-bespoke-foods-525x295.jpg | 33124 | 17202.45 |
| https://static.betterretailing.com/wp-content/uploads/2019/06/01034727/scratchcards-2-768x345.jpg | 44911 | 17033.9 |
| https://static.betterretailing.com/wp-content/uploads/2022/09/27145809/IMG_3209-400x300.jpg | 40001 | 16727.55 |
| https://static.betterretailing.com/wp-content/uploads/2023/09/01121106/pepsi-max-mango-525x295.jpg | 30835 | 16149.95 |
| https://static.betterretailing.com/wp-content/uploads/2023/06/19133206/Women-in-Convenience-630x354.jpg | 37953 | 15850.95 |
| https://static.betterretailing.com/wp-content/uploads/2022/10/04163056/IMG_3411-400x300.jpg | 34195 | 15657.85 |
| https://static.betterretailing.com/wp-content/uploads/2022/10/18124648/IMG_3668-400x300.jpg | 34702 | 15435.4 |
| https://static.betterretailing.com/wp-content/uploads/2023/01/12122140/NEWTRADEwic0004-630x354.jpg | 39575 | 14970.6 |
Serve static assets with an efficient cache policy — 8 resources found Betterretailing.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
| URL | Cache TTL (Ms) | Transfer Size (Bytes) |
|---|---|---|
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/img/fallback.svg | 1000 | 20528 |
| https://www.betterretailing.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/images/logo-cookieyes.svg | 1000 | 3003 |
| https://js.hsforms.net/forms/embed/v2.js | 300000 | 169218 |
| https://onesignal.com/api/v1/sync/fef2b221-a8b2-489b-a058-472991373b00/web?callback=__jp0 | 3600000 | 2704 |
| https://cdn.onesignal.com/sdks/OneSignalPageSDKES6.js?v=151604 | 259200000 | 69854 |
| https://cdn.onesignal.com/sdks/OneSignalSDK.js?ver=6.2.2 | 259200000 | 3664 |
| https://www.gstatic.com/recaptcha/api2/logo_48.png | 604800000 | 2985 |
| https://onesignal.com/sdks/OneSignalSDKStyles.css?v=2 | 2592000000 | 9420 |
Reduce JavaScript execution time — 5.4 s JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
| URL | Total CPU Time (Ms) | Script Evaluation (Ms) | Script Parse (Ms) |
|---|---|---|---|
| https://www.gstatic.com/recaptcha/releases/0hCdE87LyjzAkFO5Ff-v7Hj1/recaptcha__en.js | 3990.876 | 3639.032 | 94.188 |
| https://www.betterretailing.com/ | 1280.624 | 78.004 | 11.36 |
| Unattributable | 503.68 | 34.876 | 0 |
| https://www.google.com/recaptcha/api2/anchor?ar=1&k=6Len1q8ZAAAAAMflHs3RU6-49-yobMNHpIuqsL_a&co=aHR0cHM6Ly93d3cuYmV0dGVycmV0YWlsaW5nLmNvbTo0NDM.&hl=en&v=0hCdE87LyjzAkFO5Ff-v7Hj1&size=invisible&cb=ssz5z7w6f5d3 | 480.084 | 340.976 | 10.66 |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/js/vendor.js?ver=31b9383a747c91385e0e4b80d7a87f3e | 397.936 | 174.532 | 8.692 |
| https://js.hsforms.net/forms/embed/v2.js | 387.224 | 336.048 | 42.028 |
| https://cdn.onesignal.com/sdks/OneSignalPageSDKES6.js?v=151604 | 230.756 | 175.548 | 26.664 |
| https://www.betterretailing.com/wp-content/themes/better-retailing-2023/assets/dist/js/app.js?ver=b124bde57ce5cef9c8f5c383809e7a4d | 228.304 | 93.616 | 0.588 |
| https://code.jquery.com/jquery-3.6.0.min.js | 204.836 | 191.068 | 7.064 |
| https://www.betterretailing.com/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=3.15.0 | 179.716 | 137.028 | 6.876 |
Minimize main-thread work — 8.1 s Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
| Category | Time Spent (Ms) |
|---|---|
| Script Evaluation | 5277.78 |
| Style & Layout | 1078.228 |
| Other | 910.98799999999 |
| Garbage Collection | 293.056 |
| Script Parsing & Compilation | 237.384 |
| Rendering | 186.292 |
| Parse HTML & CSS | 154.328 |
Ensure text remains visible during webfont load Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
| URL | Potential Savings (Ms) |
|---|---|
| https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2 | 4.8799998760223 |
| https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2 | 5.2460000514984 |
Reduce the impact of third-party code — Third-party code blocked the main thread for 3,280 ms It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
| Third-Party | Transfer Size (Bytes) | Main-Thread Blocking Time (Ms) |
|---|---|---|
| Google CDN | 400213 | 2851.42 |
| Other Google APIs/SDKs | 52760 | 217.732 |
| Hubspot | 173815 | 156.936 |
| jQuery CDN | 35984 | 58.876 |
| OneSignal | 85642 | 0 |
| Google Fonts | 23160 | 0 |
| WordPress Site Stats | 4775 | 0 |
Largest Contentful Paint image was lazily loaded Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint. about optimal lazy loading.
| Element |
|---|
Does not use passive listeners to improve scrolling performance Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
| Source |
|---|
Accessibility
Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of betterretailing.com. This includes details about various page attributes that can be optimized.Navigation
`[accesskey]` values are unique Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0 Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.
ARIA
`[aria-*]` attributes match their roles Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
Values assigned to `role=""` are valid ARIA roles. ARIA `role`s enable assistive technologies to know the role of each element on the web page. If the `role` values are misspelled, not existing ARIA `role` values, or abstract roles, then the purpose of the element will not be communicated to users of assistive technologies. about ARIA roles.
`button`, `link`, and `menuitem` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
Elements with `role="dialog"` or `role="alertdialog"` have accessible names. ARIA dialog elements without accessible names may prevent screen readers users from discerning the purpose of these elements. Learn how to make ARIA dialog elements more accessible.
`[aria-hidden="true"]` is not present on the document `<body>` If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children. Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid All ARIA roles require valid values to perform their intended functions.
Elements with the `role=text` attribute do not have focusable descendents. Adding `role=text` around a text node split by markup enables VoiceOver to treat it as one phrase, but the element's focusable descendents will not be announced. about the `role=text` attribute.
ARIA toggle fields have accessible names Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Contrast
Background and foreground colors have a sufficient contrast ratio Many (if not most) users find low-contrast text difficult or impossible to read.
Links are distinguishable without relying on color. Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. Learn how to make links distinguishable.
Tables and lists
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements. Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`). Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Tables have different content in the summary attribute and `<caption>`. The summary attribute should describe the table structure, while `<caption>` should have the onscreen title. Accurate table mark-up helps users of screen readers. about summary and caption.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption. Screen readers have features to make navigating tables easier. Ensuring that tables use the actual caption element instead of cells with the `colspan]` attribute may improve the experience for screen reader users. [ about captions.
`<td>` elements in a large `<table>` have one or more table headers. Screen readers have features to make navigating tables easier. Ensuring that `<td>` elements in a large table (3 or more cells in width and height) have an associated table header may improve the experience for screen reader users. about table headers.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table. Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe. Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.
Names and labels
Document has a `<title>` element Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes Provide short and descriptive alternative text where possible on informative elements.
Image elements do not have `[alt]` attributes that are redundant text. Informative elements should aim for short, descriptive alternative text. Alternative text that is exactly the same as the text adjacent to the link or image is potentially confusing for screen reader users, because the text will be read twice. about the `alt` attribute.
Input buttons have discernible text. Adding discernable and accessible text to input buttons may help screen reader users understand the purpose of the input button. about input buttons.
`<input type="image">` elements have `[alt]` text Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Elements with visible text labels have matching accessible names. Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. about accessible names.
Form elements have associated labels Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have alternate text It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.
Select elements have associated label elements. Form elements without effective labels can create frustrating experiences for screen reader users. about the `select` element.
Skip links are focusable. Including a skip link can help users skip to the main content to save time. about skip links.
Internationalization and localization
`<html>` element has a `[lang]` attribute It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute. If the webpage does not specify a consistent language, then the screen reader might not announce the page's text correctly. about the `lang` attribute.
`[lang]` attributes have a valid value Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.
Best practices
The document does not use `<meta http-equiv="refresh">` Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5. For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Audio and video
`<video>` elements contain a `<track>` element with `[kind="captions"]` Betterretailing.com may provide assistance to deaf or hearing-impaired users with captions on videos.
Audits
All heading elements contain content. A heading with no content or inaccessible text prevent screen reader users from accessing information on the page's structure. about headings.
Identical links have the same purpose. Links with the same destination should have the same description, to help users understand the link's purpose and decide whether to follow it. about identical links.
Document has a main landmark. One main landmark helps screen reader users navigate a web page. about landmarks.
| Failing Elements |
|---|
Touch targets have sufficient size and spacing. Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. about touch targets.
Names and labels
Buttons do not have an accessible name Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
| Failing Elements |
|---|
Manual Checks
Interactive controls are keyboard focusable Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The page has a logical tab order The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Visual order on the page follows DOM order Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
User focus is not accidentally trapped in a region Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
The user's focus is directed to new content added to the page When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
HTML5 landmark elements are used to improve navigation Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
Offscreen content is hidden from assistive technology Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
Custom controls have associated labels Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles Ensure that all custom interactive controls have appropriate ARIA roles.
Best Practices
Indicates the recommended, best practices currently in place on the page and highlights the best practices that betterretailing.com should incorporate. This includes practices such as protecting pages with HTTPS.Audits
Avoids requesting the geolocation permission on page load When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
| Description | Directive | Severity |
|---|---|---|
| No CSP found in enforcement mode | High |
Audits
Allows users to paste into input fields Preventing input pasting is a bad practice for the UX, and weakens security by blocking password managers. about user-friendly input fields.
Displays images with correct aspect ratio Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded It is recommended that optional fonts are preloaded.
Audits
Page has the HTML doctype Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.
Audits
Avoids `unload` event listeners The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Detected JavaScript libraries Below is a list of all front-end JavaScript libraries that were detected on the page.
| Name | Version |
|---|---|
| jQuery | 3.6.0 |
| React | |
| Moment.js | 2.29.3 |
| WordPress | |
| core-js | core-js-global@3.19.1 |
Avoids deprecated APIs Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps Consider deploying source maps for added benefits such as the ability to debug while in production.
| URL | Map URL |
|---|---|
| https://cdn.onesignal.com/sdks/OneSignalSDK.js?ver=6.2.2 | https://cdn.onesignal.com/sdks/OneSignalSDK.js.map |
| https://cdn.onesignal.com/sdks/OneSignalPageSDKES6.js?v=151604 | https://cdn.onesignal.com/sdks/OneSignalPageSDKES6.js.map |
No issues in the `Issues` panel in Chrome Devtools There may be unresolved issues logged to Chrome Devtools.
Audits
Does not use HTTPS — 1 insecure request found Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
| Insecure URL | Request Resolution |
|---|---|
| http://betterretailing.com/ | Allowed |
Audits
Browser errors were logged to the console Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
| Source | Description |
|---|---|
| TypeError: Cannot read properties of undefined (reading 'helpers')
at https://www.betterretailing.com/:2:4412 | |
| TypeError: Cannot read properties of undefined (reading 'helpers')
at https://www.betterretailing.com/:2:6413 |
SEO
Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for betterretailing.com. This includes optimizations such as providing meta data.Mobile Friendly
Has a `<meta name="viewport">` tag with `width` or `initial-scale` It is advised to use a '<meta name="viewport">' tag for the optimization of betterretailing.com on mobile screens.
Document uses legible font sizes — 78.4% legible text Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
| Source | Selector | % of Page Text | Font Size |
|---|---|---|---|
| .loop-article .post-categories, .loop-article__meta-container | 9.78% | 10.2px | |
| .text-small, small | 2.58% | 10.2px | |
| 9.24% | < 12px | ||
| 78.40% | ≥ 12px |
Content Best Practices
Document has a `<title>` element Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang` Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical` Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.
Crawling and Indexing
Page has successful HTTP status code Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.
Mobile Friendly
Tap targets are not sized appropriately — 95% appropriately sized tap targets Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
| Tap Target | Size | Overlapping Target |
|---|---|---|
| 89x18 | ||
| 154x29 |
Manual Checks
Structured data is valid Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
PWA
Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of betterretailing.com. This includes details about web app manifests.PWA Optimized
Content is sized correctly for the viewport Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale` It is advised to use a '<meta name="viewport">' tag for the optimization of betterretailing.com on mobile screens.
Installable
Web app manifest or service worker do not meet the installability requirements — 1 reason User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
| Failure reason |
|---|
| No manifest was fetched |
PWA Optimized
Is not configured for a custom splash screen Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar. A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.
Manual Checks
Site works cross-browser Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting
Server Location
| Server IP Address: | 35.176.243.14 |
| Continent: | Europe |
| Country: | United Kingdom |
| Region: | England |
| City: | London |
| Longitude: | -0.0955 |
| Latitude: | 51.5095 |
| Currencies: | GBP |
| Languages: | English |
Web Hosting Provider
| Name | IP Address |
|---|---|
| Amazon Data Services UK |
Registration
Domain Registrant
| Private Registration: | No |
| Name: | |
| Organization: | Newtrade Publishing |
| Country: | GB |
| City: | |
| State: | London |
| Post Code: | |
| Email: | |
| Phone: |
Note: Registration information is derived from various sources and may be inaccurate.
Domain Registrar
| Name | IP Address |
|---|---|
| 123-Reg Limited | 23.212.251.21 |
Security
Visitor Safety
| Mature Content: | Not Likely |
| McAfee WebAdvisor Rating: | Safe |
| WOT Rating: | |
| WOT Trustworthiness: | |
| WOT Child Safety: |
Note: Safety information is not guaranteed.
SSL/TLS Certificate
| Issued To: | betterretailing.com |
| Issued By: | Amazon RSA 2048 M02 |
| Valid From: | 22nd May, 2023 |
| Valid To: | 19th June, 2024 |
| Subject: | CN = betterretailing.com |
| Hash: | 89f8c0cc |
| Issuer: | CN = Amazon RSA 2048 M02 O = Amazon S = US |
| Version: | 2 |
| Serial Number: | 14516676137942489377291347185215941466 |
| Serial Number (Hex): | 0AEBCF6476B1303D4C6234D800FF2B5A |
| Valid From: | 22nd May, 2024 |
| Valid To: | 19th June, 2024 |
| Signature Algorithm (Short Name): | RSA-SHA256 |
| Signature Algorithm (Long Name): | sha256WithRSAEncryption |
| Authority Key Identifier: | keyid:C0:31:52:CD:5A:50:C3:82:7C:74:71:CE:CB:E9:9C:F9:7A:EB:82:E2 |
| Extended Key Usage: | TLS Web Server Authentication, TLS Web Client Authentication |
| CRL Distribution Points: | Full Name: URI:http://crl.r2m02.amazontrust.com/r2m02.crl |
| Certificate Policies: | Policy: 2.23.140.1.2.1 |
| Authority Information Access: | OCSP - URI:http://ocsp.r2m02.amazontrust.com CA Issuers - URI:http://crt.r2m02.amazontrust.com/r2m02.cer |
| SCT List: | Signed Certificate Timestamp: Version : v1 (0x0) Log ID : EE:CD:D0:64:D5:DB:1A:CE:C5:5C:B7:9D:B4:CD:13:A2: 32:87:46:7C:BC:EC:DE:C3:51:48:59:46:71:1F:B5:9B Timestamp : May 22 00:21:40.578 2023 GMT Extensions: none Signature : ecdsa-with-SHA256 30:45:02:21:00:B9:72:0B:E4:CC:91:7C:74:79:3A:A3: 82:8C:01:C3:77:38:AE:E7:1A:41:4C:76:6F:C3:16:FE: 4E:DB:A0:C1:E8:02:20:24:F7:79:FB:10:7E:52:C1:B8: F3:41:45:20:D1:88:55:AA:B0:57:5C:A1:98:51:FF:5E: 77:7B:EE:EB:D7:14:EB Signed Certificate Timestamp: Version : v1 (0x0) Log ID : 48:B0:E3:6B:DA:A6:47:34:0F:E5:6A:02:FA:9D:30:EB: 1C:52:01:CB:56:DD:2C:81:D9:BB:BF:AB:39:D8:84:73 Timestamp : May 22 00:21:40.495 2023 GMT Extensions: none Signature : ecdsa-with-SHA256 30:44:02:20:19:DF:E0:85:80:64:FF:40:82:34:6D:CC: 20:42:0A:75:BC:0A:A4:5F:C5:22:12:F0:B1:0F:3A:E7: E7:59:AD:5D:02:20:66:BE:E4:65:CA:B4:64:1E:6A:D3: AF:1B:D3:02:48:D1:A6:99:83:09:2F:37:21:BE:13:99: 14:EB:5F:92:3E:87 Signed Certificate Timestamp: Version : v1 (0x0) Log ID : DA:B6:BF:6B:3F:B5:B6:22:9F:9B:C2:BB:5C:6B:E8:70: 91:71:6C:BB:51:84:85:34:BD:A4:3D:30:48:D7:FB:AB Timestamp : May 22 00:21:40.446 2023 GMT Extensions: none Signature : ecdsa-with-SHA256 30:46:02:21:00:F2:75:4D:2E:D9:30:B2:97:EC:E9:06: 8C:BF:9E:15:83:BE:7A:43:AB:CE:9A:37:AE:F5:E2:BD: 7C:EA:31:69:DB:02:21:00:F8:C7:30:DC:A0:F6:FA:7E: 43:26:1D:D5:36:74:56:49:77:1E:48:5C:A8:91:2C:56: 5C:A2:B6:84:11:AE:8A:17 |
| Key Usage: | Digital Signature, Key Encipherment |
| Basic Constraints: | CA:FALSE |
| Subject Alternative Name: | DNS:*.betterretailing.com DNS:betterretailing.com |
Technical
DNS Lookup
A Records
| Host | IP Address | Class | TTL |
|---|---|---|---|
| betterretailing.com. | 3.9.3.14 | IN | 60 |
| betterretailing.com. | 35.176.243.14 | IN | 60 |
NS Records
| Host | Nameserver | Class | TTL |
|---|---|---|---|
| betterretailing.com. | ns-151.awsdns-18.com. | IN | 21600 |
| betterretailing.com. | ns-1515.awsdns-61.org. | IN | 21600 |
| betterretailing.com. | ns-1656.awsdns-15.co.uk. | IN | 21600 |
| betterretailing.com. | ns-545.awsdns-04.net. | IN | 21600 |
MX Records
| Priority | Host | Server | Class | TTL |
|---|---|---|---|---|
| 10 | betterretailing.com. | mx1.improvmx.com. | IN | 300 |
| 20 | betterretailing.com. | mx2.improvmx.com. | IN | 300 |
SOA Records
| Domain Name | Primary NS | Responsible Email | TTL |
|---|---|---|---|
| betterretailing.com. | ns-1656.awsdns-15.co.uk. | awsdns-hostmaster.amazon.com. | 900 |
TXT Records
| Host | Value | Class | TTL |
|---|---|---|---|
| betterretailing.com. | google-site-verification=ttHrezIeG0o2xurAB8BBEjVrMy5lybNonNRa1e3Hzag | IN | 300 |
| betterretailing.com. | nggn0vu3m9ou2p5sinh62g3mi7 | IN | 300 |
| betterretailing.com. | pardot_67262_*=ccb9fc24a959591a99584dde84526eed5eb17a4a84f0c8aec5514d5e9ba9a7ef | IN | 300 |
| betterretailing.com. | v=spf1 | IN | 300 |
HTTP Response Headers
| HTTP-Code: | HTTP/1.1 200 OK |
| Date: | 1st September, 2023 |
| Content-Type: | text/html; charset=UTF-8 |
| Server: | Apache/2.4.57 () OpenSSL/1.0.2k-fips |
| Cache-Control: | max-age=1 |
| Expires: | 1st September, 2023 |
| Content-Length: | 173123 |
| Connection: | keep-alive |
| Vary: | Accept-Encoding,Cookie,User-Agent |
| X-Frame-Options: | SAMEORIGIN |
| Last-Modified: | 1st September, 2023 |
| X-XSS-Protection: | 1; mode=block |
| X-Content-Type-Options: | nosniff |
Whois Lookup
| Created: | 24th October, 2008 |
| Changed: | 17th October, 2021 |
| Expires: | 24th October, 2023 |
| Registrar: | 123-Reg Limited |
| Status: | clientUpdateProhibited clientTransferProhibited clientDeleteProhibited |
| Nameservers: | ns-151.awsdns-18.com ns-1515.awsdns-61.org ns-1656.awsdns-15.co.uk ns-545.awsdns-04.net |
| Owner Organization: | Newtrade Publishing |
| Owner State: | London |
| Owner Country: | GB |
| Owner Email: | https://webform.meshdigital.com |
| Admin Email: | https://webform.meshdigital.com |
| Tech Email: | https://webform.meshdigital.com |
| Full Whois: | Domain Name: betterretailing.com
Registry Domain ID: 1525596970_DOMAIN_COM-VRSN Registrar WHOIS Server: whois.123-reg.co.uk Registrar URL: https://www.123-reg.co.uk Updated Date: 2021-10-17T09:56:42Z Creation Date: 2008-10-24T11:45:12Z Registrar Registration Expiration Date: 2023-10-24T11:45:12Z Registrar: 123-Reg Limited Registrar IANA ID: 1515 Registrar Abuse Contact Email: abuse@123-reg.co.uk Registrar Abuse Contact Phone: +1.8779770099 Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited Registrant Organization: Newtrade Publishing Registrant State/Province: London Registrant Country: GB Registrant Email: https://webform.meshdigital.com Admin Email: https://webform.meshdigital.com Tech Email: https://webform.meshdigital.com Name Server: NS-1515.AWSDNS-61.ORG Name Server: NS-1656.AWSDNS-15.CO.UK Name Server: NS-151.AWSDNS-18.COM Name Server: NS-545.AWSDNS-04.NET DNSSEC: unsigned URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/ >>> Last update of WHOIS database: 2023-09-01T14:11:22Z <<< For more information on Whois status codes, please visit https://icann.org/epp The Data in this WHOIS database is provided for information purposes only, and is designed to assist persons in obtaining information related to domain name registration records. It's accuracy is not guaranteed. By submitting a WHOIS query, you agree that you will use this Data only for lawful purposes and that, under no circumstances will you use this Data to: (1) allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via e-mail(spam); or (2) enable high volume, automated, electronic processes that apply to this WHOIS or any of its related systems. The provider of this WHOIS reserves the right to modify these terms at any time. By submitting this query, you agree to abide by this policy. LACK OF A DOMAIN RECORD IN THE WHOIS DATABASE DOES NOT INDICATE DOMAIN AVAILABILITY. |
Nameservers
| Name | IP Address |
|---|---|
| ns-151.awsdns-18.com | 205.251.192.151 |
| ns-1515.awsdns-61.org | 205.251.197.235 |
| ns-1656.awsdns-15.co.uk | 205.251.198.120 |
| ns-545.awsdns-04.net | 205.251.194.33 |
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